Important Pointers on Logo Designs for Small Scale Businesses
Important Pointers on Logo Designs for Small Scale Businesses
Generally, many small scale firms might not give much attention towards the design of the trademark they endorse which could possibly be due to carelessness. It always works in your favor if you pay added attention towards the design since a logo is the representative of your company. If you think that the design of your trademark up till now has not been able to do much for your company then it is the moment that you pay extra care while settling on a new creation this time. The followings would help you in avoiding making these mistakes which if not taken care of might negatively impact.
Stereotyped Designs- A design that has been overused could never possibly catch the attention of people. It is almost like a worn-out or out-of-fashion thing that fails to make an impression because people have already seen it so many times. Originality always works and then you could always take help of professionals who would assist in materializing your ideas and thoughts.
Irrelevant- If the trademark you are using does not mirror your company and its essence then expecting it to do wonders would not be right. If your company makes footwear then probably using an umbrella on the design definitely makes no sense. You could very creatively use a shoe as a design and give it an artistic touch.
Over-the-top Pattern- Too much piling up of graphical elements on the layout would eat-up the real essence and the message you want to give. Mixing too many clip art items would make the design quite complex. Using effects could positively add to the pattern of your trademark however again if this too is used more than required then it might ruin the entire look.
Font styles- Something new is always catchy so more people end up noticing it. Instead of using the old-fashioned fonts you could experiment by using some new styled fonts to give an attractive look to your logo designs.
Excessively conceptual logo- This may work better if your target audience comprises only the corporates but if not then the concept should be such that even a layman can relate with it easily.