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In 2006: Technology Innovation, Household Electrical Appliance Enterprises Welcome Life

China 3C industry

China 3C industry

2006 Annual Awards topic

3C Innovation Festival

For home appliances manufacturing enterprises, said that 2006 was a "troubled" is not over. In the first half, as the price of copper and other raw materials, causing air conditioning, refrigerator prices, air-conditioning market is not busy season, but is "worse"; while the second half, in the fierce

Competition among the flat-panel TV value plunges frequently, it came to rumors that some companies with negative profits. Market changes, to the enterprise caused tremendous pressure, but also to many professional managers to truly experience: only in technology, marketing and other aspects of innovation and breakthrough to give enterprises to create more room for development; only innovation can provide more cost to consumers of products that enable enterprises to "source of living water."

Breakthrough innovation for the enterprise market dilemma

Prices of raw materials, "one high and one low" for this year's consumer electronics market is facing two major difficulties. First, the rise in copper prices caused the air conditioning business dilemma, but the falling cost of flat panel TV makes most of the upper reaches of color TV enterprises with low profits or even negative profits into the "price war" among. To solve these problems, first of all the technical innovation, risk aversion, re-win the market. The face of this year's market difficulties, many air conditioning companies changed the traditional "price war" to "value wars" technology-led health card, license and other energy to continue fighting; in air into the off-season, the Gree, United States, and Galanz have the air conditioning system and other functions to strengthen the measures to warm, Zhi Gao is continuous in South Korea's Hyundai, Mitsubishi and other foreign companies to win the technical support. Air conditioning business use of technology hope that the "remedy" the intention is particularly significant.

Frequent price cuts in the color TV, the Sharp-commerce Guangzhou Branch responsible person of this year's Sharp LCD TV in Guangdong was about 3-fold increase in large part by strong technical strength, even if the industry as a whole in rate of 40% of the price cuts, but Sharp still maintain a good profit. Skyworth this year launched a recordable television, and TCL launched during the World Cup series of TV B68, are playing technology card. While their price may be higher, but very good features, also received good market returns.

Innovation to create value for consumers

Enterprise vitality of the market's good performance is recognized by consumers on the enterprise. Skyworth Group, the regional marketing headquarters of the Guangzhou branch of China Dong Qiang, general manager: "the meaning of innovation, in fact, to provide consumers with more cost-effective products. How in the same price, giving consumers better products and better technology The service, which is very important. "from the PRC, such as the company's market sales data also show that those who seized the mainstream this year, the trend in the innovation effort of the enterprises under the overall sales figures are very promising and better able to gain the initiative.

Example, in product innovation, TCL, Skyworth recordable TV, Sony BRAVIA, Haier "free broadcasting", Hitachi and other technological advantage, can reflect the trend of flat panel TVs 3C integration, improve the response speed of liquid crystal TVs and plasma increased The high-definition television TV, have gained success; in service innovation, many enterprises have increased investment in store terminal, Skyworth and others have set up a simulation system to launch LCD TV sets cosmetic, many air-conditioning, Water Heater Company is a large play "service brand", has achieved rapid installation; in the channel innovation, Gree, Midea and national enterprises such as the United States, Suning and other sales channels to carry out customized, underwriting and other strategies of cooperation and increase the utility of consumers gifts, increase product added value.

[Key words]:

3C Festival

Air conditioning

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In 2006: Technology Innovation, Household Electrical Appliance Enterprises Welcome Life

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