India Get Your Business Online

Facebook is not just for keeping tabs on friends and filling out quizzes it can also be used as a highly effective business tool

. Its great for marketing your products, landing gigs and connecting with your customers.

Each new Facebook campaign based on our apps helps you gain more useful information on your fan base. Today many companies use Facebook Apps to promote their business. Internet Marketing today requires more than just a website. It requires extensive use of Web 2.0. It requires interaction between the people operating and using the Internet.

Facebook application development is not easy to set up. The hardest part of getting your business on Facebook is developing a strategy for using it. Businesses set up regular pages, Group pages, or both. They may use one to answer customer questions about products they have bought. They may use another to interact with potential clientele by asking them what goods and services they are looking for.

Facebook apps are a two way communication tool. If your applications are working like they should then people are going to respond to your content. You need to monitor those responses and take any action that may be necessary. Responses could lead to a wide range of benefits from the acquisition of a new customer to the enhancement of one of your products.

Facebook is the place to create awareness of your business, to create trust in your professional ethics and to bring people to your primary website.

On the other hand, its a mistake to set up a profile and just let it sit there. A business needs to engage with those interacting on their wall.

People will come to your page, but if you are only trying to sell them something or are not engaging them at all, youll turn away many potential customers.

Interact with your Facebook and LinkedIn accounts daily. Post updates on a regular basis and make sure the content of those posts has substance. Focus on interaction and be sure to respond to comments from your fans. Show that you are alive and you care about them and theyll come back for more.

The proper way to use these valuable tools is to get and keep peoples attention without resorting to gimmicks or hard sells.

Facebook Apps offer impressions, which tell you the number of times an item you posted was shown. You can also view the pages insights, the statistics about the number of monthly users, the number of likes and dislikes and posts. Just click See All in the Insights box on the left of the page. Surveys, coupons and sweepstake prizes can also help track the success of your page.

Social Networking is not a panacea, nor is it magic. It is an inexpensive and powerful way to promote your business. But you have to put the same amount of work, thought, care and consistency into it that you would with any marketing scheme in order for it to benefit your business.

by: Ranu Anjan

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