Innovation Management For A Corporate Culture Shift

While an initial idea can be spontaneous, the development of an innovative idea can be a process

. A new and unique idea is what shifts a culture. For instance, more individuals use cell phones to communicate than their own house phones. Less people communicate with mail or fax and utilize email and text messages. The need for immediate response has brought culture shifts in business.

When an innovation management effort is under way, Innovation consultants set out to gradually shift the corporate culture of the business. They are looking to encourage more innovation, the development of ideas and the analysis of what is needed for a business to move forward to the next step. Innovation is not solely developed by one individual who sits down and comes up with new ideas; rather it is a team effort of many people providing insight into what a business needs to move forward. Enterprise management software provides a domain or a space for innovation and ideas to be fostered and developed. An ideas software is what businesses need to make the corporate culture shifts they are looking to do.

Innovation consultants view the utilization of idea management software as simultaneous parallel project. Innovation process management should not interfere with the daily workflow but invigorate new ideas from the workflow. Using innovation management software as a part of an idea management would encompass many different departments of businesses collaborating with the various ideas they may come up with. Innovation consultants are used to guide the ideas into a singular goal in which the business needs. The issue of innovation process management is that the ideas, although may be spontaneous, will need to be used to answer a question or solve a challenge. An innovation project or a challenge to solve could become a solution would include new products and services that could commercialize quickly. For instance, the utilization of a robotics and cell phone technology, and the motive for answering the challenge of safety has led to the development of voice activated technology that responds to commands. Idea management system does not measure on potential success in the early stages but the transition of the product of idea into utilization. The business could eventually use forecasting techniques followed by actual results to see the difference between the current system and what occurrences after innovation process management is used.

Corporate Innovation has been categorized in varying ways. From one perspective, corporate innovation is looked at as demands or requests from upper management in order to solve a miniscule issue. Another view of corporate innovation is ideas that younger, enthusiastic individuals come up with because they are in tune with the newest trends and technologies. Corporate innovation is a result of the collaboration of various ages, positions, and skill sets using their minds to solve a challenge and tackling the many angles guided by innovation consultants and enterprise management software.

by: Ilan Smith

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