Integrated Solar Water Heater Industry Pulled The Curtain
Integrated Solar Water Heater Industry Pulled The Curtain
Home appliances to the countryside To the solar water heater this "grass-roots industry" brings opportunity. In order to seize the rural market, the current Emperor Ming, Sun Rain, Seasons Mu songs, channel transition, enterprises have to implement the strategy of accelerating the pace of market channels sinking.
Industry believes that the solar water heater in 2009 destined to be a year of intense competition in the market, home appliances to the countryside is bound to become a promoter to accelerate the industry reshuffle.
Beachhead alert the rural market Price war Solar water heater as a mode of encircling the cities from rural areas developed the "grass-roots economy," the policy in the promotion of home appliances to the countryside, the rural market competition will become fiercer.
Current solar water heater industry and home appliances industry is relatively high compared to profits, and more than 80% of enterprises are SMEs, they generally do not have R & D capabilities,
Marketing Ability is poor, price war is the only means of competition. And the difference is the traditional home appliances, solar water heaters also need professional after-sale installation, commissioning, auxiliary costs as high as several hundred dollars, shoddy accessories
Fitting Provide space for the price war, which is great for rural consumers, the hidden dangers.
It is understood that three or four already appeared in the market price war phenomenon. Sichuan Mianyang, for example, many appliances to the countryside to local non-dealer business start winning, "quit" proxy bid enterprise products.
In addition, in order to boost sales, Sichuan and Hubei, and other places on the market also appeared in many non-winning companies direct subsidies to enterprises in the form, hit the "lower than the price of home appliances to the countryside to subsidize" the banner of participation in competition in the market kind of approach will increase the possibility of low-quality products to market.
Improve self-discipline not to engage in price competition
Industry who fear government departments already attracted attention. In the June 8 meeting to exchange solar water heater work to rural areas, the Ministry of Commerce Director of the General Affairs Department Fee made the request on the solar water heater to the countryside, emphasizing the promotion of solar water heaters work in the countryside
Service The most critical and must take an important part of good service.
Chinese solar thermal industry alliance director Luozhen Tao said, hoping not to engage in semi-manufactured solar water heater business, a full set of products to rural areas should be clear, instrumentation, valves, electric auxiliary heating accessory products such as the roof should be complete to consumers provide.
Luo Zhentao also reminded the successful enterprises should strengthen self-discipline, strict quality control, to prevent a price war. He said industry-wide price war to prevent the phenomenon, in addition to their own successful enterprises and not to low-cost marketing, it should put an end to the vicious enterprises with non-winning low-price competition.
China's solar thermal industry alliance Secretary-General Huozhi Chen hopes that successful enterprises to fulfill their commitment to the terms of the bidding process, and promote the healthy development of the industry. He also admits that the development of solar water heater industry is only just 15 years, many manufacturing enterprises
Boss Pick up the hammer is down hoe engaged in artisanal production, the lower the maturity of the industry. Compared with the appliance industry, both in industry standards, product quality and management level have a gap. "Appliances to the countryside will be pushing the development of the industry in a standardized hand." Huozhi Chen said.
Deep integration appliances to the countryside to promote the industry
Countryside policies in the promotion of home appliances, solar water heater industry, the integration of the curtain has been opened.
Huozhi Chen believes that the current brand solar water heater industry concentration is relatively low, there are very few well known nationwide brand. At the same time, the current industry-wide market concentration is low, such as Emperor Ming, Qinghua Sun, the U.S. top 20 largest industries of solar energy companies, its market share only 50% of the depth of integration will become the future development of the industry trend.
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