Is Crowdsourcing Your Business Custom Logo Design A Good Idea?
Smaller businesses manage a number of difficulties
, a few of which are associated with cash flow. This is particularly the case throughout a company's start-up phase. Given the prospective high cost of professional custom logo design, it is understandable that a lot of company proprietors might look for ways to reduce the cost
One of those ways is to crowdsource the task.
Crowdsourcing with regards to logo design fundamentally entails coordinating a contest among a number of developers. A small business proprietor might give you a reward (e.g. $100), and permit a large number of creative designers to compete. The winner - that is, the individual whose logo design is selected by the business owner - would get the prize.
In this post, we'll present the advantages and disadvantages of utilizing this tactic to have a logo designed for your company. We will very first explain the advantages you'll appreciate, and then list a few of the potential drawbacks.
Advantages Of Crowdsourcing Your Custom Logo Development
The obvious benefit is the lower price. With rare exceptions, custom logo designs made from crowdsourcing projects present substantial savings - at the least, at first - for the client
To demonstrate, the price of a specialized brand mark may well cost several hundreds of dollars while the cash prize for a design competition might be $100 or less.
An additional benefit would be that the business owner can tap into a bigger pool of creativity. Each of the designers is likely to produce ideas that other participants lack.
Finally, there's usually much less time and interaction associated with the development process, which may appear beneficial to busy customers. The truth is, the lack of interaction is frequently harmful to the final design as there is very little opportunity for the business proprietor to provide feedback.
Not Enough Substance And Credibility
One obvious drawback to crowdsourcing your logo design project is that the designers are not likely to understand anything at all about your organization. They'll not be acquainted with your brand. Nor would they have any understanding regarding your firm's background, the area of interest you inhabit, and how your company pertains to others in your space. A professional designer is going to commit the time to study these and other particulars.
A standard end result of these contests is that the ultimate design (i.e. the "winning" logo) fails to catch the brand identity of the company for which it was developed; failing that test, the business logo can't effectively represent the business.
Just Plain Dull
One other issue with crowdsourced design assignments is that the individuals might "take inspiration" from other companies' trademarks without informing you that they're doing this. This might seem undamaging, but may lead to a number of issues with regards to ownership.
For example, presume you select the winning design without realizing it is quite similar to a custom logo design employed by another organization. Further assume you move ahead with printing the image on stationary, catalogs, pamphlets, and other collateral. If the business that is the owner of the original mark discovers that you're employing it, they could file a cease and desist order
Unless you challenge the order in a court of law, you will need to scrap your custom logo design along with any materials on which it is printed. This can be costly.
Plagiarism is common in company logo competitions. Unfortunately, much of it never will come to light until the company owner has started to integrate the plagiarized design.
Likely Waste Of Resources
Crowdsourced logo design tasks frequently neglect to produce anything that could be utilized by the business owner. Based on the rules enforced by the site at which the undertaking is hosted, he or she might be unable to terminate the contest. A victor has to be chosen and the cash prize must be awarded. Consequently, the business owner wastes both time and money because the search for an effective logo design must carry on.
For specific situations, crowdsourcing the design of your organization logo design could be a suitable choice. This might be the situation if you gravely need a low-cost brand mark for your aesthetic identity, to use on one-off projects like cheap stickers or the like and plan to replace it as time goes on. But many business owners will certainly find that the procedure is frustrating and disappointing.
by: Erik Blair
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