Is Using A Sms Service A Effective Way Of Generating New Business?

As technology has advanced over the years so too has advertising with companies who relish and take up such changes benefitting the most

. Traditional forms of advertising can now pale by comparison to more modern methods, often through offering a more expensive solution with far less tangible results. With new forms of advertising becoming cheaper and more accessible, attention still needs to be paid to what results can be gained from them. Advertising through mobile marketing is one such method that provides an affordable solution whilst producing real results. Over 40 million adults within the UK currently own at least one mobile phone with this figure swiftly rising all the time.

This, combined with the speed, cost and excellent open and conversion rates of mobile text marketing makes it an essential part of any well-conceived advertising strategy. Against traditional methods such as television, press and billboard advertising, mobile messaging creates a truly accessible form of communication to potential customers because of its low cost, which helps to create a level playing field between companies of all sizes. What's more it's much faster than these traditional routes as messages can be sent within seconds, rather than waiting long periods for advertising schedules and time frames.

It also benefits from the ability to personalise the message and by only targeting a relevant audience, rather than blanket coverage that hopes a relevant consumer may take notice. Compared to newer and other cheaper forms of advertising, mobile sms marketing proves to be more valuable through the results it achieves resulting in a far greater ROI. Online and email advertising can provide targeted advertising solutions but they suffer from very low open and conversion rates.

Whilst as little as 25% of marketing emails are opened, 97.5% of text messages that are received on mobiles are opened. Furthermore, research suggests that this is a preferred method of communication for consumers, which leads to far higher conversion rates.

Text Local is an award-winning business who specialise solely in SMS and mobile messaging, providing businesses with quick, efficient and affordable advertising solutions via the mobile medium. Having operated in the industry for over 6 years and during that time amassed 91,000 loyal clients, they have the expertise to help you tailor make your own mobile messaging advertising campaigns. Visit www.texlocal.com or call 0845 009 3180 to discuss your potential needs with their dedicated sales team. ENDS

by: Jassica Thomson

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