Is Your House On The Market For Sale?

Is your house on the market for sale?Before you can start marketing your property

you need to plan your strategy.The first step is to determine your target market.Is your property in the price range or size for a first-time buyer or is it a family home.

Look around your home and make a list of all the distinct and special features of your home and garden such as a pool or outdoor entertainment area, fireplaces, a beautiful garden or that extra garage.List all the convenient features that are close to your home like schools, shopping centres, bus routes and parks.To entice prospective buyers to look at your property use target phrases such as close to all amenities or situated in a peaceful area.Use your imagination for your property marketing.Remember what drew you to buy the property in the first place. You are the expert on your own property marketing.

Part of your property marketing plan must be to research pricing.Elan Property agents will assist you with this most important part of your research.They will have the listings of properties sold within your area and for the size of your property and will advise you accordingly.Just remember that you as the homeowner will make the final decision.

Determine your property marketing budget.Most agents will cover the marketing costs as part of their remit but if you are doing the property marketing on your own these costs will be for your account.These costs will cover photographs of the property, advertising the local property magazine or online.

Most importantly, last but not least, make sure that your home and garden is in tip top condition.Repair that broken fascia, a bit of paint goes a long way to freshening up a tired looking wall, mow the lawn and make sure that pool is sparkling.

The eLan Property Group is KwaZulu Natals premier property development, marketing and sales company. Headed by property entrepreneur, CEO Mark Taylor, the Group is renowned for the conceptualisation and delivery of luxury and upmarket property products.

The eLan Group offers residential stock and investment opportunities from its own catalytic developments as well as on many other high-end estates around the country. With an award-winning sales and marketing team, the eLan Property Group, prides itself in being able to please both the seller and buyer within the property market. As the South African property market continues to grow, the eLan Group will maintain to meet consumer demand, offering the finest in South African living.

To credible property developers like itself, the Group offers a unique development consultation service focused specifically on providing a turnkey sales and marketing solution. This combines the wealth of experience that the eLan Property Group has acquired over the years through the successful launch of numerous residential, commercial and hospitality developments and incorporates the services of eLans full in-house marketing and sales teams.

In 1997, Mark started the eLan Group with the vision to predominantly concentrate on the tourism and lifestyle development market. After a number of successful projects completed, the company initiated their flagship development, Simbithi Eco-Estate in Ballito. This 430 hectare development comprises 2000 units, an executive golf course as well as a commercial component including a hotel, clubhouse and shops.

by: Abraham Glab

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