Japanese Electrical Appliances In China: The Chinese Market Paranoia - Japanese Enterprises, Markets

Paranoia of the Chinese market Japanese enterprises in the Chinese market paranoia to what extent

? It has been this way: Japanese companies to the global market divided into three classes, the best product to sell the United States, sub-stream products sold to Europe, and basically meet the standard, and on all dumping in the Chinese market.

This of course means there is a joke, but reflects, however, are Japanese companies overlook the fact that the Chinese market.

When U.S. and European companies hesitate even to the headquarters R & D center will be moved to China, when the google hired Kai-fu Lee to concentrate heavily steeped in China, the proud disdain Japanese electronics companies are still operating in the Chinese market localization. Some people have made this description, Chinese companies when negotiating with foreign enterprises, if the other is U.S. companies, are often all people are Chinese, and when the other is when the Japanese companies will be Chinese-speaking only one?? Japan translation.

Maneuvers in the Chinese market with their long history, the Japanese companies seem to have a few localization results. In 2005, China worked hard for many years before considering the Hitachi Group established in China by a separate regional headquarters, and Hitachi (China) subsidiary's "research and development team," the company reorganized as a separate legal entity?? Hitachi (China) Research & Development Co., Ltd.; Similarly, although Toshiba to enter China more than 20 years, but until now planned in June 2006 held in Beijing in a comprehensive exhibition of Toshiba products, which is Toshiba's first in China.

Sector compared to the poor localization of Japanese local talent is inadequate. Of local talent has always been a key multinational enterprises, but the Japanese electronics company has been reluctant steps towards substantial progress. Japanese-funded enterprises in China, the current management of most enterprises still be sent directly to head office, and executive members of almost all Japanese, most Chinese employees rose to the level of section chief post. In the U.S. and European companies, Chinese companies were sent to the headquarters staff to learn and nothing new, but for Japanese companies to send employees to the headquarters of China's "training" of the situation was rare.

This solipsism personnel promotion system makes it difficult to attract Japanese companies in China to good people.

Japanese enterprises in the Chinese market paranoia, but also in extreme distrust. As we all know, the Japanese company attaches great importance to technology, more attention to technological security, particularly in the Chinese market, which is almost a conservative against. For example, many Japanese electronics companies in the research sector, hardly any Chinese figure, staff training in China, also remain at the basic level only.

Such a strategy, make Japanese companies in China is difficult to cultivate the loyalty of employees and are unable to increase its investment in Chinese factories sustainability.

Present, although part of the production base for Japanese enterprises, research and development bases to China, but they confused the core technology and core manufacturing to stay in mainland Japan. There are signs that Japanese companies have in the past two years the relocation of manufacturing high-end products from Southeast Asia or China quietly returned to Japan, and this trend with the Japanese economy's recovery will be showing a trend of acceleration.

Contempt and mistrust, the final result is a great loss.

Of Japanese companies in China, opening a large number of Japanese employees, and its labor cost is 10 times, which will inevitably drive the cost of Japanese electronic products rose, and then raise prices, undermine the competitiveness of their products.

Due to the lack of in-depth and detailed China market understanding, Japanese electronics marketing channels in China can only transplant practices in Japan. The cell phone industry, as Japanese mobile phone is not like Europe and the United States as true for native operation in China, but to its local phone business methods, hopes to sell mobile phone operators in the order received, so large caused by Japanese mobile phone the loss of China's retail market area; the same time, Japanese mobile phone company executives layer of the lack of adequate understanding of the Chinese market, local managers, thus creating a slow reaction of the market and turned to the difficulties, culminating in the Japanese mobile phone market in China collective passive and aphasia.

by: gaga

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