Jie Mi Li Ning, the legendary 20-year career in Seoul as a failure to promote their business Wizards - Additives

Jie Mi Li Ning, the legendary 20-year career in Seoul as a failure to promote their business Wizards - Additives

2008, China's first Olympic Games of the main torchbearers, the Olympic Games in 1984, China's first gold medal of the king, 24 years, the international gymnastics prince from the first sports brand in China, founder, philanthropist?? Li Ning, a day before yesterday " HB "" Cover M Lang, "the first time in an interview that he fully disclosed his 20 years in business experience. He said he was only one of the most athletes only luck in business.

1988 defeated Seoul prompted him to officially retire from the business

1984, the New China sent the first athletes to participate in the 23rd Los Angeles Olympic Games, and miraculously won 15 gold medals. Li Ning arrogate 3 gold, 2 silver and 1 bronze six medals the Chinese excitement.

Also in that Olympic Games, Li Ning and the Jianlibao Group senior had the first contact.

4 years after the Seoul Olympics, the key rings in the game, Li Ning, missed and fell off accidentally, the sudden fall from the top of idols. Back in Beijing, Li Ning own access from a remote quietly exit ... ...

1988 12 16, sponsored by Li Ning in the farewell party on Jianlibao announced his retirement. The following year, he accepted the general manager of Guangdong Jianlibao Group Co., Ltd. Special Assistant to the letter of appointment. Another year passed, the new (Singapore) joint venture was formally established Jianlibao sports apparel company, Li Ning became general manager.

1990 debut 500 million viewers in the Tibetan Plateau know Li Ning

1990 8 months, wearing a white sportswear brand Li Ning Li Ning solemn cases from the hands of the Central Tibetan girl Dawa took over the 11th Beijing Asian Games flame fire. In order to win the Asian Games to host the torch relay activities, Li Ning took out 2.5 million yuan, but the return is 2.5 billion Chinese and foreign viewers know from the news media, Li Ning.

Since then, the Li Ning brand developed even more successfully, in 1992 Barcelona Olympics, when Chinese Olympic athletes wearing sportswear brand Li Ning in the opening ceremony, the Li Ning moved to tears, he recalled: " At that moment, I experienced the greatest honors of this life, that sense of achievement than I had received the sum of all the medals. "

Through this exciting debut into the Nike, Adidas view of these giants in the same time, Li Ning has also recognized the strong future opponents, so in early 1994, he was invited to Beijing for the joint-stock reform expert Liu Jipeng company to do future planning.

According to experts, Li Ning, the beginning of 1996 the company moved its headquarters from Beijing, Guangdong, and changed its name to sports apparel company Li Ning, a thorough bid farewell to the Jianlibao.

2004 family net worth of the Hong Kong market up to 1.6 billion

2004 6 28, Li Ning Group, listed on the Hong Kong Stock Exchange. Li Ning, the family controls 46% of the company's shares, its net worth as high as 1.6 billion. That, he said, the media blandly: "I am not a star icon, I'm just a history of over ten years, business entrepreneur, a businessman."

And walk hand in hand with the Li Ning Zhang Zhiyong, a 12-year view, in addition to the identity of entrepreneurs and businessmen in addition, he is more like a never stop dreaming dreamers?? 1997, the Asian financial crisis, the manufacturing industry withering, executives had to start thinking about the brand from the manufacturers for the first overall layout of the first. Li Ning said, "Many entrepreneurs think that strategy is the most important, but I think the dream is more important than strategy, because the shape can be adjusted in various fields of professional companies can hire, the best people can absorb, which constitute business development strategy, and their dreams are for the brand of services. "

2005 advertising to use ink color limited edition "Lei Feng shoes" Scoop astronomical

Order to achieve this dream, Li Ning has accelerated the pace of entering the international market, in addition to sponsoring the 4th Chinese Olympic athletes but also won, including the Chinese diving team, tennis team and so almost all of which attract large. The increasing number of foreign sports teams are included into the "Li Ning" perspective: in 2000 France signed gymnastics team, signed 2004 world champion Spanish national basketball team in early 2005 to become the official NBA partner, then, "Li Ning" has become an official partner of the Swedish Olympic Committee, ... ...

"In the international market promotion strategy, the Li Ning was the steady and increasingly mature." "Fortune" magazine, business commentator describes it. In product development, Li Ning, "China's clever use of the same element appears accurate but sophistication." Since 2005, Li Ning started playing basketball in the Chinese martial advertising sign, light running shoes in the ink colors used in advertising in Hong Kong the tenth anniversary of the reunification launched "ILoveHongkong" commemorative edition sneakers, and long ago launched a limited edition of the "Lei Feng shoes" more in line fired to a high price.

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