Jinpei Geng: the quality of the ideas need a soft stick - central air conditioning, TCL, Jin Peigeng - HVAC Industry

Jinpei Geng: the quality of the ideas need a soft stick - central air conditioning

, TCL, Jin Peigeng - HVAC Industry

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I hear a lot of praise from some of the user's machine Japanese brands trouble-free operation for decades, often hear complaints about the quality of domestic brand machines, which should cause us some thoughts. Why is the Japanese brand in the Chinese domestic market has been successful, while domestic brands is still being criticized? Why is this situation? I think it is because the lack of Japanese-owned brand that the brand essence, the insistence on quality. In fact, the quality improvement does not require additional cost to the company, is completely determined by the company's philosophy, especially as business management, marketing should be ideologically oriented businesses into manufacturing enterprises.

With a company associated with the birth should be the leadership of the company's role in the future, we TCL Commercial Air Conditioning Orientation is high. As we all know, TCL is the main brand color TV business, in the domestic appliance manufacturers in the top three, which also determines the positioning of our commercial air conditioners TCL must be consistent with a large brand identity. Business leaders if the companies position alignment, this low-cost, high next year, so be repeated, can not be achieved in the brand among consumers passing grade brands. Now the industry, many brands to find the exact positioning of the embarrassing situation caused by frequent cases. Although we TCL commercial air conditioning market, small now, but our targeting of high, the same as the manufacturing enterprise, we must also insist on quality.

Our mind is to bring the quality of the manufacturing sector as a long-term development plan. The scale of growth can be slow, but every year on technology, quality, maintenance must have a high rate of growth of the rigid target. Our new recruit staff, are first asked in the technical, manufacturing training, especially sales staff, or even require at least 8 months time. Screw from the fighting began on such a basis, such products to help familiarize them with TCL, TCL commercial air conditioning to understand the requirements for high quality corporate culture, establishing the concept of quality first in mind. Now our annual sales volume by 40% growth rate, I obviously feel the technical support, engineering support for the lag, not to mention our future for faster growth?

Fast growing needs of enterprise-scale business enterprise control, supply chain, the growth rate, ability to enhance the management team, how much pressure? The workload of 70% if not prepare ahead of time, then surely generate troubles. We should learn from Japanese manufacturers of excellence, learning them in every day 365 days a year in advance, the day a little progress is cumulative to a drastic change for a year. But now many Chinese enterprises are more of a respect for the enormous changes suddenly, this is not desirable. TCL can not copy the Daikin, Mitsubishi Motor Development model, but to comprehend the essence of which, made of entrepreneurship and cultural orientation.

In compliance with the premise of intellectual property rights, we will take good products Japanese companies as a reference. If you and they are not the same, but with Chinese characteristics, we first have to demonstrate it work; if not like them, there must be doubts, one to go for decades and proved to be successful the way, why can not tread footprint it? imitation is the level required is the need ideas, I believe that TCL commercial air conditioners do not deviate from the right track. Our products have to be people in the durable word of mouth, we should learn from the best business strengths. Looking back we can listen to the market's assessment of Daikin dealer, why do spontaneously that they are professional? Answer is actually obvious. Several can be as domestic as the dealer for Daikin professional training? So our dealers also have to like Daikin, stick to long-term, systematic, and professional training.

Many companies now market-oriented in-depth every corner, and this is no problem. However, specific to a certain status, they must think is in line with an objective normative standards. In particular, business R & D team must be stable, enterprise is to try to avoid the impact of their thought by the market. Do technology, so quality is a stubborn, serious areas, does not allow the interests of the infighting. Adhere to quality is a spirit, business can not be a slogan banner with Chinese characteristics to carry out substantial changes, this is an excuse for their laziness. Daikin in China for so many years, there day not adhere to hard? At least I have not seen, not even feel the relaxation time. Therefore, we now is to promote adherence to quality.

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