Jumpstart Your Business with a Winning Sales Page
Jumpstart Your Business with a Winning Sales Page
Your sales page is the centerpiece of your business without a good one you really cannot sell your product or service. People not only buy products from you based on your sales pages but will also judge your business by how your sales pages are written. If they are well written you will make sales and people will trust your business, because your sales page is professional and credible.
Quick tips for making a winning sales page:
Motivation to buy: before you even start to write your sales copy you will need to understand what is motivating your potential customer to buy. Two big motivators are fear of loss and a chance to gain something. These two emotions are strong motivators. Another motivation is if your product resolves a problem that your potential customer is facing.
Headline: this is one of your most important factors in your sales page. It has to make the reader sit up and want to read more. Therefore you must make it both attention grabbing and enticing. Your biggest benefit should be woven into the headline. You should give this part of the sales page careful consideration.
Sub headlines: these headlines will introduce sections of your sales letter. Bear in mind that many people; just skim through sales pages, so you need to make your sub headlines stand out in the reader's mind. Projecting a benefit is one way to do this.
Have a basic format:
Headline
Storyline-talk about the problem and empathize with the reader. This can also be 3 questions or other variations.
Solution- your product and its unique selling point.
Benefits-think why would you buy your product.
Testimonials-if you have them this is good otherwise just miss this out
More benefits
Price-urgency of a discount price is a popular way to present this.
Call for action: this should come across as strong and positive. It should be easy for the reader to order and complete the transaction.
Guarantee-this should be an iron clad guarantee that makes the potential buyer feel that you are confident about the product and he will have a refund if it does not work out for him.
Signature
PS-make the most of this as readers will often read a PS first.
Write your copy in a personal but not too familiar way: this is an important part of sales copy because as all the successful marketers know, building a relationship with your potential customers is the best way to sell products and services. When you are a little personal your reader is more inclined to feel good and read about what you have to offer.
Split test your sales page to increase your sales conversions: split testing is an important part of your sales letter. Even the best copywriter will still be able to improve their sales copy by this means. You simply set up 2 identical sales pages and tweak one of them until it pulls better than your first one. You will split your traffic between the 2. making a landing page for each one will allow you to track results. Using Google analytics will also help you to see results.
Look at other sales pages to compare and get ideas: if you know about other sales pages that have compelled you to buy then look over them again and see just how they did it. You will learn a lot and be able to improve your sales pages like this. Look up famous copywriter's sales pages and learn from the experts.
Present it well: your sales page should look good. Think about it, when you shop in the real world you are impressed by something that looks good. Your sales page is no exception. It will also reflect well on your entire business and make the potential buyer more inclined to purchase if your sales page looks good.
Always answer the question: What is in it for me? Your sales page must answer this all important question that every reader has. If you fail to do this your sales page will not work. When you finish writing the sales page always step back and read it as if you were the customer. Now does your sales page make you want to buy your product? If it does you have done a good job if not it is back to the drawing board.
With these nine points you will be able to create a winning sales page and really compel your reader to buy your product or service.
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