Kelon Base Of Small Household Electrical Appliances Are Now Taking Shape Three Years, Total Output

Shunde 22,000 square meters production base has Zhuhai 200,000 square meters production base in April this year, Yangzhou base to start building 200,000 square meters

Recently held in Shunde Kelon small appliances new Promotion 2005, more than 200 dealers throughout the country that three years Kelon small home appliances production base will reach 10 billion yuan in output value, the first phase of Shunde Kelon small appliances production base has been put into operation, Zhuhai base plant has been completed, production lines are being installed.

Output value of 10 billion three bases

2004 Kelon announced its entry into small appliances industry had said they would give up the OEM, in Shunde, Zhuhai, Yangzhou to build their own small home appliances production base.

Learned, has been put into operation in Shunde Kelon small home appliances production base covers an area of 22,000 square meters, produces electric fans, rice cooker, induction cooker, water dispenser, gas stove, range hood 6 categories of products, production capacity of 500 million units annual output value of 600 million yuan is expected; be put into production base covers an area of 200,000 square meters in Zhuhai, the main production of electric fans, water dispenser two types of products, will become a professional fan, water machine production base is expected to put into operation in April this year; area of 200,000 square meters of small household electrical appliances production base in Yangzhou Kelon is currently under construction.

As Shunde, Zhuhai base into full production, small appliances Kelon first half of 2005 output will reach 2 billion yuan. After completion of three projects, Shunde, Zhuhai, Yangzhou three base output value will reach 10 billion yuan, the production of small household electrical appliances will Kelon will be among the forefront of the industry scale.

The third pillar, after following the refrigerator air conditioning

Green Corner White over the years, through a series of integration and reform, Kelon refrigerator and air-conditioning was a great success. Expanding the scale of production, domestic and international sales continued to rise in 2004, regained the national sales champion refrigerator, air conditioning has also entered the top three industries. With the refrigeration and air conditioning business, and industry leading position and stable development of the consolidation, Kelon started to consider new strategic development direction.

2000 Kelon have involved small appliances, but at that time adopted a cautious and put a small OEM mode, so in a strategic position of small household electrical appliances has been in a supporting role. Kelon 2004 decided to re-enter the small appliance industry, companies set up their own household appliances, set up production bases and R & D center, independent research and development production, following a dozen of small home appliances refrigerators, air conditioners after the third economic pillar.

It is understood, Kelon Group, a strategic high-level attention to small appliances, Yan Yousong personally by the vice president of marketing, general manager of home appliances concurrently. Gu Chujun on Kelon small appliances placed high expectations, his goal is to reach 10 billion yuan three years of internal and external sales, and become the industry leading brands.

2005 years will be a comprehensive strategy for small household electrical appliances Kelon key to start the year, beginning with the completion of production base, new off the assembly line into the market, small appliances Kelon's input and support will continue to increase.

Scarcity of strong brands to provide opportunities for domestic

According to statistics, in 2004 the domestic market for sales of small household appliances up to 600 billion, the market is 8% to 14% annual growth rate, expected 2005 full year sales will be more than 65 billion yuan, 3 years is expected to reach 80 billion yuan. Some experts estimate that as much as the domestic market capacity of small household appliances 500 billion yuan.

According to global online transactions and information center of the "Global Resources" report shows that exports of small household electrical appliances in China has shown a good momentum of growth, total exports of small household electrical appliances in 2004 sales from 3.7 billion in 2003 U.S. dollars to 4.8 billion U.S. dollars.

Small domestic appliance industry is a brand many and complex, concentration is not high, market competition is not adequate, strong brand scarcity situation. This gives Kelon provides a good entry opportunity and growth. It is understood that, in addition to individual types of products, other such as the induction cooker, electric kettle, electric water heaters, electric irons and other products, the R4 (the first four rows of brand industry, the market share) values were also much lower than 50%.

Kelon Base Of Small Household Electrical Appliances Are Now Taking Shape Three Years, Total Output

By: frbiz2@163.com

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