Lack Of Innovation Made Obsolete The Concept Of Restricting The Development Of The Toy Industry
A few hundred dollars while the price of Transformers
, a thousand dollars a set of Barbie dolls and other foreign toys, while dozens of dollars a plush toy, robots, homemade toys, the same market, different Toys have different "privileges." When the foreign brand toys in China's market more and more for a long time, most toys are facing domestic prices low, ignored or embarrassment. China-made toys, compared with foreign brands toys What gap? China-made toys Future Gairuhezou?
High price of foreign brands toys by blitz
In the June 10 end of the first Nostalgia Toy Fair in Beijing to see all kinds of toys called participating dazzling array of soil from the earth tones of our traditional hand-Hong Facebook, clay figurines, to a long history of nine rings, Huarong; from women Children love dolls, stuffed bears, to the boys like the metal pistols, metal airplane, metal car; from the little plastic soldiers, who, to the huge airplane model ... ... It is noteworthy that the toys in the display, the number of Most also the most attractive, is derived from a variety of anime toys such as Transformers, Special Forces dolls, dolls Dragon Ball, "Robotech" The VF-1 fighter plane deformation, which are often well-known international brand toys.
Foreign brands toys collections surprisingly expensive. If Transformers "Optimus Prime," and the selling price 20 years ago to about a hundred dollars, and now used the GE version (refer to the listing of China before and after 1987, the first generation of Transformers toys, Hasbro) Optimus Prime, the general Price to sell about 2,000 yuan; a combination of 6 robots "Hercules", is now able to sell about 2,600 yuan; "giant Ford" The issue of a small number, are now able to sell about 7,000 yuan a, if it is not opened, and even can be sold at 10,000 yuan.
Fact, not only is the collection, the market for foreign brands as expensive toys. Beijing Drum Tower area in a toy store to see this year with the "Transformers" live action movie listed Hasbro's Transformers toys, sold for three hundred dollars a general price. Cartoon "Robotech" in VF-1 fighter model deformation of toys, the price of more than 600 yuan each. In contrast, in the market that made some of the robots, aircraft and other toys are cheap, usually tens of dollars.
Into the development of China-made toys idea behind the shackles of
"China-made toys are mostly lack of creativity, which is leading to an important cause of low prices." Toys player Li Yue said. Li Yue is a toy enthusiast, has worked for years, still like to go to the Drum Tower in the vicinity from time to time to find their own favorite toys to collection, in particular, so favorite robot toy Transformers.
"I have made in God's power market to see a robot toys, square head side of the brain, big guy, battery can walk, the price was probably less than 100. I think it played I was a boy robot toys, Only the clockwork into the electric power, are bigger a little bit. a Transformers toy, toy robot head and not the half of a large, prices have sold a few hundred dollars, it is because it It brings so many innovative feel, as all the joints are free to bend and twist to make the model assumed a different position, also allows the robot changes into a car or airplane. "
"It is also important, and some foreign toys, such as Transformers, VF-1 fighter plane deformation, there is a kind of mechanical beauty, which both adult men and boys, have a natural appeal. Domestic some similar toy, quite lacking in this regard from time to time give to Daisha, childish feeling. "Li Yue said.
"In addition to design defects, another China-made toys is the conceptual shortcomings, will only belong to children as toys, which also limits the development of China-made toys." Li Yue believes that the majority of domestic toy manufacturers only produce children's toys in the United States, over 40% of toys are designed and manufactured specifically for adults, and some company specializing in adult toys. China's toy industry research group published the "2006 Chinese toy industry research report," said, "China Social Investigation Office, a survey showed that 64% of consumers said that if the conditions can consider purchasing for their own toys, 33% of adults think that they like and are willing to buy toys. "
Lack Of Innovation Made Obsolete The Concept Of Restricting The Development Of The Toy Industry
By: zhangbetty
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Lack Of Innovation Made Obsolete The Concept Of Restricting The Development Of The Toy Industry