Lakeland Attorney Launches New Website

The VanDerZee Law Group in Lakeland, FL, has just released its brand new website

. The new site is a complete makeover of the law firms predecessor. With the new design, optimized content, and reorganization, the law firm is hoping to boost traffic to the site and increase its visitor conversion rate. The law firm made this move because they know how important the internet is to attracting new clients and expanding their business. To take on this challenge of gaining exposure, visibility, and notoriety on the web, the firm contracted Designed for Justice, a new upstart web design and search engine optimization firm that specializes in work for law firms.

The most noticeable difference between the old site and the new one is the aesthetically pleasing design. The new design emphasizes a professional simplicity that captures the personality of the VanDerZee Law Group in a way that conveys trust and familiarity to its Lakeland clients. It retained the logo and color scheme of the previous site, and in doing so, brought out the best of a previously mediocre design.

The reorganization of the site is also a major change. Instead of all of the areas of practice being placed on the same page, the law firms main areas of practice each have their own. These pages are criminal defense, family law, and military law. The goal is that visitors on the site will be able to more quickly find what they are looking for, and therefore, more likely to stay on the new site.

The new site is also putting its focus on the quality of content. Many new pages have been added and will continue to be added into the future. The content will also be contributed in yet another new feature on the firms website: a blog. With the blog, not only does VanDerZee law group hope to maximize its internet exposure, but it also aims to maintain more communicative relationships with its clients.

by: Michael VanDerZee

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