Large Household Appliances Chain Integration Appliance Maker, Fu Xi Xi Disaster?
As the saying goes: "No permanent friends, only permanent interests." Using this expression to describe the current situation, household appliances manufacturer and distributor chain relationship was very appropriate. Recently,
States United States
Electric entered the city, the city completed the domestic level, the network layout, it is also claimed to Nanjing appliance market price system down 15%? 30%. As the main house in Nanjing
Suning
Electric also refused to yield its Tao also its body, opened the battle on both sides of the enclosure.
In addition, media reports: Gome, Suning, after the war, were also participating and will not participate in the U.S. home appliance enterprises hero "retaliation" or targeted price cuts, or subject to
Promotions
Fee. Can see that the game in this chain of predators, the company plays a supporting role but take starring role. Price bloody fight to call, in most cases will be transferred to manufacturers who chain.
This stage,
Home appliance chain
The momentum of rapid development, network layout perfect, low cost, quick to bring the product
Digestion
And the rapid repayment of funds. With this model, manufacturers
Sell
Was a rapid growth, large-scale advantage to find strong support. With the constant improvement of business networks, manufacturers for this advantage increasingly relies on high, equal and cooperative firms
Balance
Resources and market channels to have the initiative in the hands of the transfer business.
At this point, the emergence of cooperation in various unequal treaties and non-standard operation, which affects the direction manufacturers model for future cooperation. On the one hand, businesses in order to expand and grow, manufacturers should continue to exploit the resources; the other manufacturers also face its own shuffling and the issue of declining profit margins, survival in extreme deterioration. Thus, the shuffle began manufacturing home appliances staged, the market
Competition
Emergence of the "strong Always the Winner" pattern, while the home appliance chain in the operation and cooperation problems in the process of constantly present, internal reshuffle imminent appliance distributors.
View from the home appliance industry chain, the industry's development pattern is the trend of a steady progression to start, just like ordinary water, from upstream suppliers, midstream and downstream manufacturers to distributors, every step to go through hard-fought and restructuring, and each time shuffling is another phase of radiation. In the reshuffle, while upstream suppliers, manufacturers play the role of boosters. You shuffle manufacturer of them, the flow is a natural to assume the role of accelerator.
And home appliances since 2002, the shuffling has begun manufacturing household appliances circulation to the transfer. The next 3? 5 years, the entire appliance industry competition will focus on distribution channels.
Early as the beginning of the integration of domestic appliances circulation had been created, from Jiangsu Province
Five Star
North acquisition
Qingdao
Gome acquired Black Swan, to the recent acquisition of Tsann Kuen Wing-lok, the National US-Lightning acquired a good home easily. In this regard, Suning CEO Sun Weimin bluntly: the field of home appliance chain integration has been opened.
From which we can find, in addition to survival facing merger integration problems exist in the field of home appliances in circulation there are two major development challenges: first, the future development of profitable middle ground? Second, the support of this rapidly growing profit model?
Now, for many home appliances chain, the urgent need to address the problem is how to balance the relationship with the manufacturers. When you are faced with less and less from the manufacturers, as manufacturers face a growing number of businesses, co-occurrence of the balance will tilt, but who is also unavoidable. New company to build partnerships, not just a motto, but also relying on the interests of the bond, but also for a wide range of support points.
Large Household Appliances Chain Integration Appliance Maker, Fu Xi Xi Disaster?
By: xt
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