Law Logo Story By A Lawyer Himself!
One of my friends was very much positive of the fact that a logo has nothing to do
with AT LEAST law firms, when I had a word with him on the back-seated importance of brand mark identity in his mind, he replied, What has this fancy stuff to do with my law firm, it is a serious business with serious attitude.
Soon after the line it is a serious business with serious attitude; I preferred to leave
his office because after all he was a lawyer, I cannot win-over him.
I was like; maybe it is due to such credit crunch circumstances, one rarely thinks for new marketing tactics like a
law logo .After a year, in a meeting with him, he gave me his business card on which his new corporate identity was imprinted.
Shocking indeed!
Out of curiosity, I asked him what changed his mind. There he emphasized on the importance of planting individuality and credibility in a heap of law firms, the funny thing was that he gave me a business card of graphic design company so that I can also get a brand mark identity for my business.
He was convinced by the fact that I am not the only fish in the pond, there are thousands of other law firms which are struggling hard to survive in such a fiercely competitive world of business, there I felt like a lost man in the crowd, this forced me to make up for lost time and went to a graphic design company. So, here I am with my law logo for my law firm.
Attorney logo is the best way to deal with your potential clients, they are a silent debater from your law firm, it will instill the whole idea of your business slowly and gradually in the sub-conscious mind of your existing and potential customer. Like my friend, I have seen many of the lawyers changing their line of perception and getting a brand mark identity for their business as well. I recently, changed my business brand identity as well to keep up with the latest logo fashion in the market.
Thence, he is busy is taking his firm on the top while I am busy in taking mine.
by: Tammy becker
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