Lighting Business Strategy In 2010 Arrow Will Be Shooting At Where
Chinese New Year began, the lighting company has been gearing up
, the layout in 2010. Some involved in capital markets, want to ride the express train of capital operation speed for the corporate brand building, such as NVC lighting; some attention to product development and technological innovation, has invested heavily in new energy and new products, expansion of production base, such as Foshan Lighting etc.; some will focus on two, three market exploration and the construction of the terminal network, such as the three male? Aurora so. In the new economic situation and the situation that the combination of all enterprises have developed their own strategic plan of the actual situation, to prepare in 2010 a go.
Product regression strategic brand hegemony of the Dragon sword
What is the product return strategy?
Lighting products now return to the so-called strategic industries is: Enterprise keen grasp of product development trends, create more consumer value around the core to the development of new products, new technologies, new energy research and development, and core technology to create differentiated products, expand production capacity, the fundamental point based on the manufacturing sector, and then to seek long-term development.
Four strategic direction of product return
1, product structure adjustment speed. Incandescent lamps have been around the world gradually began to disabled, low-carbon economy, energy saving concept has been firmly established, many lighting companies are adapt to the trend of overall economic development of the adjustment of product structure, eliminate inefficient, energy-consuming products, developing new products and new technology research and development. Such as: Foshan Lighting invested according to Li River in Qinghai Salt Lake Industry Co., Ltd. into a new field of energy, LED semiconductor global R & D center will be settled in 2010, Zhongshan to industrial park.
2, product differentiation. Fierce market competition, lighting products company will pay more attention to improving the quality and differentiated products are manufactured, in order to find competitive blue ocean. Such as: House agreed in December last year, introduced the first electrical panel + steel structure of metal's top electrical products, to create "switch luxury"; Philips Lighting Business Unit recently launched a LexelLED new lighting system, and thus play into the entertainment market.
3, product diversification. 2009, NVC, superior product home lighting commercial lighting companies to speed up the pace of building block, but the end of the state investment 100 million yuan push into non-polar light in the field, many lighting companies expanding their product lines within the product category has become increasingly diverse , product diversification has become a major trend in product development.
4, the product functional. Lighting products will be more sub-functions of life to use, study, lighting and other functions more obvious, such as the end of 2009 Morninghope Lite's "GHS school classroom lighting" project.
capital operation strategy for competing against the market's fast track
Lighting industry has entered the capital during the initial operation
2010 Chinese New Year festive excitement was going on, the trade rumors NVC lighting commercial lighting giants prepare the second quarter of this year, listed in Hong Kong news. It is understood that the operation has become the leading enterprises in the capital's agenda. A review of Op, Huayi leading enterprises such as close contact with the venture capital, there are indications that: capital operation as a realization of the value of value-added, effective way of growing a business has become increasingly concerned by the lighting business, many excellent lighting companies have started to actively deploy capital operation strategy to speed up the pace of integration of acquisitions, which will be the development trend in future competition.
Help fund capital operation, management, human resources upgrade
"Neo-Neon will raise additional funds to meet ongoing capital expenditure and general working capital needs, including MOCVD equipment will increase to more than 10 units."?? 2009, Tsing Capital spend 30 million U.S. dollars Subscription Neo-Neon 11.3% equity, Neo-Neon Holdings chairman Fanbang Hong says. "Softbank cast into the wind, not only for the NVC provides strong financial support, but also help improve the management of NVC, the introduction of cutting-edge talent, world-renowned brands, after all, its technology, heritage and infrastructure."?? NVC Lighting Wu Changjiang, president admitted the development of venture capital credit on NVC.
Shows that equity financing can help enterprises, human resources and management development bottleneck, it only covers mergers and acquisitions, asset reorganization, share exchange, project finance and other content, while it is a business management concept, this concept on evolution will have to family-based lighting management industry to bring a new impact will be in 2010 and the trend of future development.
by: heiyou
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