Liu Hong, The New Hisense Electric: Establishing Enterprises On Technology Innovation To

Introduction Liu Hong, general manager of the new

interview is conducted in a relaxed atmosphere, a kind of exchange, for Hisense

Electrical State of development, innovative ideas, philosophy and the 08

Olympics Grasp business opportunities, Manager Liu made a unique and brilliant interpretation, from which we can easily see that Hisense has been able to access the Chinese market flat for four years

TV Sales of the first, to the "2007-2008 China

Consumption Electronic 10 leading brands, "named on the access to the only" Award for most innovative brand "is no accident.

Healthy growth Liu Hong, general manager, said the new, 2007, the Chinese flat panel TV business is highly competitive, big changes, Hisense flat-panel television's overall business is good, especially compared to the accumulation of products and technologies forward a few years ago a major step to realize the goals set in early. Both firm size, the overall efficiency of the market share or have a relatively high rate of growth, product mix also improved.

At very competitive in 2007, Hisense Electric to complete the annual plan well, but as a public company, Manager Liu inconvenience to us to disclose specific financial data. He said that in 2007 Hisense Electric's specific business targets and business conditions is a very good year history, business type, market type, product type and

Management Classes are basically achieved the goal. Hisense Electric profit growth in recent years, mainly from the flat-panel televisions, flat panel TV's size and efficiency of growth to the size and effectiveness of the entire enterprise growth.

Innovation Trends Hisense Electric that in itself

Multimedia Industry development trend in the market and product performance is the high-definition surface, large screen, thin, their support is behind the digital

Network Technology, display technology and Chip Technology, Hisense will the future development of these features combine to advance, the basis of this letter and Shanghai will strive to develop more differentiated products to meet consumer demand, such as in display technology, Hisense LCD TV module project has been actively seek the depth of upstream technology development.

Mr. Liu Hongxin said that Hisense has been the law in accordance with the development of competition in the industry, because the external environment is constantly changing, so companies must continuously innovate will be the driving force for development. Hisense is not only important to innovation as a business development strategy, but also regard it as an important element of corporate culture.

In technology and product innovation, the first advance in the Chinese market Hisense flat-panel TV industry, was the first chip R & D and manufacturing, the first to enter the field of television LCD modules.

Hisense innovation not only in products and technologies, but also in the internal management of innovation, business concept innovation, these laws are based on the competitiveness of enterprises, enterprise development needs of growing, we can say Innovation is the Hisense conscious behavior, not intentionally do one thing.

Planning opportunities New, said Liu Hong, Hisense insist on establishing enterprises on technology businesses, Hisense has attached great importance to technological development trend of the development situation from a technical perspective the market situation and product situation. Hisense flat-panel TV transition can seize the opportunities, but also because long-term concern, attention, the result of the implementation of technology strategy. A few years ago people saw the TV Hisense development trend, acutely aware of the flat panel TV will replace CRT TV this trend. Hisense establishing enterprises on technology is the most fundamental business strategy and corporate culture, this idea is accepted by the people conscious of the behavior of the entire system to ensure the combat effectiveness of the entire enterprise. Hisense is a great emphasis on long-term development, and asked to be a century brand, look ahead to long-term mentality, Hisense were concerned about the industry at any time in the direction of development. On the Hisense for the healthy development of enterprises to seize the opportunity so much as it is the result of long-term planning Hisense people.

Manager Liu pointed out that Hisense flat-panel TV can seize this opportunity to enter the field of chip and television LCD modules are Hisense people from the industry's acute awareness of the law.

by: Frbiz

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