Local SEO Techniques to Grow Your Business

Local SEO Techniques to Grow Your Business

How to Leverage Local Search to Get Traffic

Local SEO is a way to get your website well ranked in the search engines for local listings. This article will be focusing on some effective ways to use local SEO to get your website a higher search engine ranking.

As a local SEO marketer you will need to figure out how to control your targeted information on the internet. This is a big part of local SEO because if you are able to obtain other websites' information then you have an edge. There are lots of aggregation services that are targeted for local listings and they scour the internet to find reviews, images and any information that is available on your company. You can submit your business information to services like infoUSA and Localeze. Of course, you will want to practice caution on some things. Your local listings run the risk of incorrect information being located on other websites. If this happens to you, you are going to need to work hard to get the original source of the bad information to correct things. This can take some time so you can't do anything but wait for the fix to get to the local sites.

When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.

Aim at diversifying your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. This will give you the opportunity to work with the different anchor texts and that means that you should try to have a large variety of diversified anchor text to expand your reach. For example let's say you sell chocolate in New York: don't just concentrate on "New York Chocolate Store". Try to create incoming links that use other types of the same phrase like "Chocolate Store in New York" or "Chocolate Stores in Manhattan, New York." No matter what, always remember that search engines give a lot of weight to anchor texts so you need to implement as many variations as you can so that you will be able to increase your rankings.

These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.

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