Making Google News Work For You

Google News is a growing network of news related articles that SEO companies are realizing has great potential for search engine optimization

. However the emphasis of important factors for SEO is different for Google News than it is for your blog or website.

Traditional SEO Tactics That do not Work

Whereas long-term page rank is vital for pages on your website, on Google News your SEO service provider doesnt need to consider this as fresh, new content is far more desirable.

Backlinks from other sites also have a diminished SEO value, as the Search Engine Optimization bots operate differently. Rather than checking your page over time, they crawl its content soon after it is published, then around 12 hours later to check for updates, leaving little time for backlinks to appear.

SEO Tactics That Work on Google News

Google News ranks stories in two ways; the first thing it does is to group together stories on the same topic, giving higher search engine optimization to the more popular subjects. The second way they rank pages is individually within each group. To rank higher with in that group, four factors should be considered, they are;

Newness The first thing your SEO Services provider will advise is to produce articles on topics that are current and new, keeping the text focused and informative to gain the maximum SEO juice. However it should be borne in mind that some types of articles such as editorials and satires are not eligible to lead subject clusters, so have a lot less value for Google News.

First Hand Information Information that has personal or local relevance to the writer is given a high rank by Google News. For example if an SEO company was in the news and the writer had had relevant experience with them, maybe even used their SEO services, then an article about the topic would have a good chance of high ranking. First hand sources are considered to have greater accuracy and get published first or at least sooner than others.

Citations Though backlinks to your page are less important than on traditional search engines, they are still a relevant factor if enough people link back to you soon after the article is published. An SEO Company cannot help you achieve this, it is simply a matter of being among the first to report on a breaking story.

Trusted Sources Another important search engine optimization tactic to gaining high rank for your page is to become a trusted source. To do this, you need to consistently deliver quality and relevant articles within your chosen niche.

by: Sakkun Tickoo

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