Making Startup A Breeze With Web 2.0 And Article Marketing Automation

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When you're starting a new business, it can sometimes feel like you're drowning in work

. Getting started doesn't have to be so difficult with the many tools available to you online, such as article marketing automation. The real marketing work begins once your website is set up.

One of the best ways to reach your target market relatively easily is with article distribution. Combining article marketing with the tools available in the Web 2.0 world will give you more access than ever to potential customers.

Understanding Web 2.0

The first step to business success with social networking is to understand what Web 2.0 means. Web 2.0 is a term used to group online services and web applications that facilitate collaboration, communication, and sharing information between users. Web-based communities like Twitter, forums, social networking sites like Facebook, video sharing sites, wikis and blogs are all examples of Web 2.0.
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User connectivity is the key. Allowing users to interact with each other and edit each other's content is the real difference between Web 1.0 and the new Web 2.0. With Web 2.0 we've moved from passive viewing to interactive websites and applications.

Online communities allow you to build a new kind of relationship with your customers. Combined with article distribution, sites like Facebook and Twitter can provide a great link to targeted, interested customers. Article marketing has become popular for a reason - it really works as a marketing tool in this new generation of online businesses and Web 2.0.

Article Marketing in a Web 2.0 World

Article marketing lets you provide quality, original content to various online publishers to be published on relevant and popular websites with a link back to your own website. It's a great way to connect with consumers and show off your knowledge and expertise about the product you're selling.

What better way to gain customers for your new business than showing them that just because you're new doesn't mean you don't know what you're talking about? You'll be able to gain their trust before they ever even click over to your home page.

Once you've gotten some articles distributed online, you can use networking sites to gain exposure for your material. You can share links to your articles with potential customers who have become fans on Facebook or followers on other sites. Use social networks to share information about the type of product or service they're looking to buy.

In addition to any hits you can get from search engines indexing your articles, you're exposing willing consumers to your extensive knowledge. You provide quality information and give them the confidence they need to decide to buy from you.

Web 2.0 platforms allow you to develop a closer and more personal relationship with your customers. Why just share straight information when you can also share sales, news about new products, your thoughts about the industry and even contests or coupons. Just like Web 2.0 itself, you move your business from being something customers view passively to something they can interact with and learn from.

Article Marketing Automation and Web 2.0
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One of the newest and most exciting aspects of article marketing with Web 2.0 is article marketing automation. This can be a great tool, especially for startup business owners. Article marketing automation allows you to submit content ahead of time to be published at a later date.

With automated publishing, you can get everything set up and ready to go during the startup phase. When your business starts picking up you can concentrate on success and growth while your article marketing campaign runs itself.

With Web 2.0, social networking, and article distribution, you can sail through your startup instead of getting bogged down. You're ready to go, and with the tools now available for marketing your new business online, you'll be seeing customers rolling in before you know it.

by: Carol Palmatier

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