Marketing And Advertising Guidelines For Small Businesses

One way or another, every business, event and even person needs advertising

. Because advertising shows others what they are all about, there is a need for careful and extensive planning for a single piece of advertising material to work.

Good promotion of services and products is a key aspect of a successful business. Since they have yet to establish their name, the first step to getting a big pool of consumers is promoting what they truly offer. This is why they invest on advertising as part of their marketing strategy.

Regardless of the size of the business, an understanding of the laws of advertising can reap huge rewards. As a general rule for businesses, at least 5% of the companys budget should be allotted to marketing and advertising their product or services. This is regardless of whichever media (TV, radio, print, internet and others) the company chooses to utilize.

When approaching an ad agency to create an advertising plan, it is important to ensure that a single message is being sent to the target market. A simple and direct message such as Just do it from the Nike commercials has gained a high response rate over the years because it made a creative yet straightforward point.

Companies often miss the fundamentals of advertising and product/service promotion. Small business advertising needs to quickly communicate its core message in 3 seconds or less. The ad should get its message across and avoid getting too creative and profound with what it wants to tell its market.

Another thing to remember about small business advertising is establishing company credibility. False advertising is a growing concern for consumers, so the credibility of ads is important. The emergence of social media advertising also bombarded people with too many ads that there is confusion and distrust.

Claims need to be real and credible. As the best-selling author of the "Wizard of Ads" Roy H. Williams says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."

There are still practical ways to maximize small-scale advertising for small businesses that do not have the luxury of spending millions on a TV commercial like the big companies. Ad agencies offer special services for small business. They could approach a trusted agency to try out the process.

Pinpointing the objectives of a marketing plan will determine the necessary budget a company can allocate to advertising. They should also explore every possible media when marketing and promoting their products or services. Direct marketing instantly generates a word-of-mouth reaction and it costs almost nothing.

Lastly, they should make sure that their target market has a way to contact them. Every brochure, poster, internet ad, and all company advertising and marketing materials should have full contact information including: website and email address, phone and fax numbers, and company address.

Just like any other investment in business, such as real estate or equipment or personnel, advertising and marketing carry inherent risks. The risk with any promotions campaign is that it will not drive enough business to justify the cost. However, careful planning of a practical and effective marketing design are the steps to maximizing investment in this area of business.

by: WebDotcom LocalSeo

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