Marketing Your Small Business: Social Media

Marketing Your Small Business: Social Media

There's the no denying that over the past few years social networking sites and social media has become a quick and cost-effective way to gain virtual popularity while marketing your business.

Sites like Facebook.com and Myspace.com give companies the resources to reach potential customers and get exposure in a simple and safe environment. Status update programs like Twitter (via Twitter.com) are helping businesses spread the word through tweets. With the growing use of mobile applications for the social media sites, fans, friends, and followers can access your business directly from their phones. Businesses can connect with current and potential customers at the click of button thanks to the creation of social networking.

As a small business owner, using social networking is one of the fastest and easiest ways to keep your customers and potential customers informed about your business. Getting started is a relatively simple process. Each site requires you to register and set up an account with your basic contact information.

Facebook provides a generic template for your profile where you can add photos and even videos to give users a multimedia view of your business. Users can become a "fan" of your business and post comments and feedback on your profile "wall" which can organically serve as an area for customer testimonials.

MySpace is similar to Facebook with features that allow you to build a profile, post photos and video, make friends, and let users comment on your page. While the template for your profile is preformatted, the appearance is customizable using HTML coding. This design element can make a MySpace profile more attractive than Facebook, but the ability to maintain it a more involved process.

Twitter allows you to create an update, known as a "tweet" that can contain up to 140 characters. Friends are known as "followers" on Twitter and your tweets appear on their home page when they first log in to instantly notify them of your update.

The popularity of social networking is expected to continue increasing in the years to come and the use of this marketing outlet by professionals is already on the rise. Begin your social media marketing today so you can say hello to new friends, fans, followers, and most importantly, new business!

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