Mobile Application Management For Your Business

Application management is a method that involves developing/acquiring

, securing, accessing, installing, updating and removing business application from mobile devices used by employees.

A Mobile management system can perform essential functions that include secure identity management, app-security policy, a report on whether the security policies are being followed, application analytics and device control functions like delete, lock, wipe/erase and real-time record. These are not the only functions that a mobile application management performs; it resolves numerous other challenges for IT as it vastly simplifies the installation of applications and updates. It also offers instantaneous scalability and elasticity due to its support of cloud computing.

Most companies prefer a cloud-based solution due to its flexibility. A cloud-based mobile management solution gives a company the ability to make updates or remove applications or data owned by them. This allows the company to embrace BYOD which further reduces costs and increases employee satisfaction. Therefore, it is safe to say that a cloud based solution is more cost effective option which eliminates the need to provision hardware devices.

An advanced cloud-based platform provides a wide array of services and function. Before purchasing a mobile application management platform, make sure it has the following features:

Flexibility: A good MAM platform will allow you to pick the services and features that fit your corporate environment and policies. Most organizations have a mixture of devices owned by the company and BYODs. Therefore, the platform should allow you to choose the mobile security services for specific devices. These aspects include sign-on with enterprise credentials, application deletion, device wipe and many more.

Personalized application: A personalized application function also provides the company with a custom branding opportunity. For example, the company logo or a tagline appears on the app.

Report: A compliance report, application inventory and performance report are essential services that should be provided by a strong mobile management platform.

Device support: There is growth in the BYOD trend. Employees prefer using their personal devices (iPhone, Blackberry, iPad or Android phone) at work. Therefore, it is important that the MAM platform have a unified approach for all of these devices.

Centralized console: It is better to have a unified admin console rather than a patchwork of different solutions. This reduces the cost and increases efficiency of the application. Hence, a single console that consolidates all mobile management activities is considered to be the best.

BYODs like iPads or Smartphones and the apps used by the employees, empower and liberate them to do their jobs efficiently. Therefore the success of mobile application management software depends on whether it succeeded in delivering on the desired return of investment from the company.

by: Steve Ray

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