Mobile Text Message Marketing for Local Small Businesses

Mobile Text Message Marketing for Local Small Businesses

Marketing is in part about identifying trends and utilizing them to the fullest. That is exactly what mobile text marketing does. Our phones are no longer just phones. They are miniature communication headquarters that include a computer, word processor, email, electronic organizer and much more.

One major form of communication is text messaging. In terms of quick communication it supersedes directly calling someone and emailing. It is fast, efficient and effective. It makes total sense to use it for marketing purposes.

Connecting and Converting

Texting is about as easy as it can be. Senders need the same information they would require to call someone on their cell. Messages, at 160 characters, are short, sweet and to the point. Small businesses can get their point across in no time and include a strong call to action. The response rate to a mobile text marketing campaign ranges from 11% to 30%! That's an astounding rate of return.

It's Easy to Get Started

There are various providers of these services and the best are dedicated to making sure that your small business can easily utilize this effective marketing tool.

Small businesses simple need to:

1. Sign up with a service provider 2. Create a campaign such as

Mobile voting

Contests

Appointment reminders

3. Use promotions to attract new text subscribers and opt-ins by using

Facebook

Your business website

Autoresponders

Television and radio ads

4. Your promotion will get you new text subscribers who you can

Send promotional offers

Contact regarding new products or services

Remind about specials

Fast Campaigns with Immediate Results

Send your text for an upcoming event or special offer with a strong call to action and a short deadline. If there's a coupon needed, there's no problem. It's part of the text you just sent.

Text messages are especially efficient because they are read 95% of the time and within 30 minutes of their being sent. There's no more direct and immediate type of campaign than mobile text marketing.

Inexpensive and Green

The cost of mobile text marketing is extremely low. Prices per month start at around $50.00 and depend upon the type and volume of service a small business requires. Plus, there's no paper used, no burning of fossil fuels and no waste to toss into landfills.

Suddenly your small business has reconnected with those who follow you on Facebook, read your Tweets and peruse your blog. Mobile text marketing completes the cycle of staying connected at all times through technology. Every small business can afford to use this service and no small business can afford to not use it.

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