A mobile crm or any business software program that is existing software for computers that has been redesigned for a mobile application or it could be new software that has been designed specifically for a mobile computer device such as a tablet computer are mobile computer programs that are a business application for mobile field service. Mobile crm software programs can be used by small, medium and large businesses. Ideally a mobile crm allows the sales and marketing arm of a business to go paperless or at least reduce paperwork. They can also be used by any size business to improve sales or to up sell customers to more complex and more elaborate products. The crm software program can also be used to cross sell products that a company has for sale.
In addition to these features since the 9.7 inch screen is easy to view and also easy to use with a touch of the finger the sales staff has almost instant access to the company products catalog which is displayed in rich media format. This rich media format makes a sales presentation very customer friendly. If the iPad is downloaded with a crm program product demonstrations can be viewed in 3D making it into a portable conference room. Before technology allowed mobile devices and before any PDA really, the only way for clients and potential customers to see a presentation of a company's products was that a sales representative had to visit the prospective customer or existing client or that client or prospective customer had to attend a sales presentation in the company conference room or attend a business convention or other large gathering of various companies that would show off what they were selling. So the sales process has come a long way since that time.
When a customer can look at a mobile tablet computer and see a presentation in 3D or in rich media format then the cost to the company of presenting that product to the public has been greatly reduced. This type of presentation that takes place in a client's office just makes life easier for all of the companies involved. It may take some time though for the general public to get used to this type of presentation. However the younger sales force has grown up with computers and iPods and other mobile devices so using a mobile crm loaded into a iPad is just another method of the multi media information streaming that is available out there.
Of course if the entire company doesn't sign in for the program then some parts of information may not be kept current in the crm program. And for any customer relationship management program to really be effective it has to be current. If the company does not make sure the unit can be accessed so the sales rep is logged into the internet the unit will not perform at its best. The iPad is designed for wi-fi data connection access or 3G access with ATT.