New Year, New Marketing Plan: Revitalize Your Campaigns With Banner Stands, Social Media, And More

The economic predictors point to another tough year for businesses

, and many companies are reacting by cutting budgets and looking for new ways to bring in profits. Even large companies are finding it difficult to transport their trade show displays to larger conventions happening far from a company's home base. Some budgets are too tight to justify any kind of traveling trade show displays at all. In this era, many companies are turning to a new source of marketing: the internet.

Using Social Media For Marketing

This is a very common first step for companies who are seeking to explore new marketing techniques. It's also a very confusing field for those who are just beginning to test it out. Social media marketing involves leveraging things like Facebook, Twitter, and LinkedIn to communicate with current clients and recruit new business. The benefit of using these tools is that, for the most part, they are free. When there is a charge, it's much less when compared with traditional advertising. In addition, many buyers are flocking online in response to the recession, making online marketing an even more effective technique.

Understanding SEO

SEO, or search engine optimization, is often discussed alongside social media marketing. The two are related, but have significant differences. Search engine optimization is the art of ensuring that when people search for your company or the products and services you provide on an engine like Google or Yahoo, they're able to find you easily. Social media contributes to how easily people can find you and SEO contributes to people talking about you on social media sites, but neither one is required for the other to succeed. You can try the two of them independently, just like you can have both trade show displays and banner stands.

Don't Choose An Entirely Virtual Presence

The biggest mistake many companies make when starting out with search engine marketing or social media is to forego any kind of trade show displays in favor of just using the internet. No matter how successful you are with online promotion, there will always be a need to have a cohesive, impressive physical location that can connect customers with your real staff. This niche is filled nicely by smaller trade show displays, like a portable display unit. Banner stands are another excellent way to cut down on costs without sacrificing your physical advertising options. One of the major strengths of online advertising is that you can get a large number of people supporting you, and then have them turn out for a sale or other major event. Support their interest in you using banner stands or a portable display, and you'll see success beyond what would be expected if you were only online.

The New Convention

As we head into a new year, most advisors recommend that your company not stop visiting conventions entirely. Instead, pick and choose the best targets for your trade show displays. Ensure that you're unifying your convention presence with your work online, keeping your theme current through banner stands and web pages alike. In addition, be sure that you're directing visitors to your portable display back to your homepage, helping them become conversions and driving up your sales.

by: Chris Harmen

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