Off-page Factors In Seo

There are different techniques used in SEO which are categorized between 2 different methods

, the On-Page SEO and Off-Page SEO. Although both are important steps in any SEO campaigns, it is said that the most work done in SEO is with its off-page efforts.

Off-Page SEO

Off-Page SEO deals with the use of different techniques which aim to improve a websites relevance and authority in a specific search query. This part of the campaign is also where the bulk of the whole SEO campaign is found.

One method used in off-page SEO is link building, which is still considered as the most effective method used in SEO. It involves using the actual researched keywords as links from other websites.

According to many SEO Philippines experts, it has, however, evolved to accommodate the changes that search engines had made throughout the years, particularly for Google who usually changes and updates their algorithm twice a year. Some of the most popular used link building techniques today are:

Social Bookmarking Social Bookmarking sites such as Digg are popular places from which an SEO link builder can generate links from. The best thing about these websites is that these are also used by internet users to find information from the World Wide Web other than the use of search engines.

Article Marketing Article directory sites can also be used to harvest high-quality links, particularly if the article used to contain these links are highly-visited. This can also generate higher click-through.

Press Release - Similar to Article Marketing, Press Release sites or PR sites can usually offer higher valued links compared to article directories. However, having access to these websites are usually not as easy compared to article directories.

Blog Posting Though not as useful compared in the past, posting on highly visited and unique blog posts can still generate high-quality links and click-through.

Blogging Creating an external blog which features services that the website offers can also generate high-quality links and click-through if done properly.

Quality vs. Quantity

The best way to measure a links quality is by checking the websites (from where the link will be placed) Google PR or Google PageRank. Links coming from websites with more than 7 PR are the perfect links, while those with lower than 3 PR are average links.

According to many seo services Philippines experts, more quality links is better than more average links. However, having both of these makes it look more natural for search engines, particularly for Google, which can significantly increase a websites authority in their own market and in search engines.

by: Margarette Mcbride

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