Onewave Technologies: Interactive TV platform requires an open architecture

Onewave Technologies: Interactive TV platform requires an open architecture

VOD and time shift to business operations, represented by interactive TV applications to break the tradition of radio user passive TV viewing time and space constraints, allows the user to arbitrary control of the broadcast, abandoned rely solely on the number keys to select the radio channel viewing mode, the total subversion of the traditional program spending habits.

Interactive business development, along with radio and television system operators and their Radio and TV Market environment changes, will bring tremendous radio and television industry, changes in service mode. The building is a two-way interactive platform business, a beginning, and cross-platform system architecture determines the follow-up to the sustained and healthy development of interactive services is the cornerstone of large-scale commercial interactive platform. Therefore, interactive system architecture of open, flexible, would be very beneficial to radio and television operators, broadcast network from a single operator to integrated operators a smooth transition and development. Onewave Technologies that: interactive navigation, structure at the head.

1, open architecture is an interactive TV platform, the basis for sustainable development

1.1 Status and Problems Radio operators experienced structural transformation and large-scale reform of the overall translation and other movements, and are actively exploring interactive TV platform for building and operating model, and through interactive small-scale business operations, efforts to unearth the user needs, development targeted business and content, and explore the triple-play services on traditional broadcast business process challenges.

However, due to lack of interactive television services market to grow and maturity of the industry chain and other reasons, the interactive TV business is currently still in its infancy in China. If interactive TV services to the scale of development, we must first break the interactive television system, closed-end, the current interactive platform is not open, non-standard size has an impact on the development of interactive business one of the bottlenecks. Although foreign radio and television industry standards or international / national IPTV Standard can draw, but many system-level provider for broadcast industry factors, there is no compliance or provide a standardized open platform, which led to the development of interactive radio and television operators in the business, there are the following questions:

As the interactive TV platform is not open and non-standardized, making interactive TV platform based on the value-added business development is difficult, slow and not conducive to meet various user needs interactive television rapid introduction of value-added services, resulting in the same business can not different in the nationwide network of radio and television operators within the replication and migration.

interactive television system as closed and non-standardized, resulting in a number of vendors can not be interoperability between systems, and video services, storage and other system resources can not be shared, increasing the cost of system construction, business management is inconvenience.

different manufacturers STB And interactive platforms from each other, set-top boxes needed for different head-end vendors and specific projects customized access to the development, set-top box production scale effect and is difficult to form a competitive situation, and set-top box for the upgrade has been issued to bring a lot of transport dimensional cost.

platform for building and business development is a "vertical" models, closely related to the module. Interaction of different business problems, business integration difficult; business complex, long development cycle, lower investment income.

Interactive television system and opening up the scale of the interactive TV business is a key driver of development, is currently restricting the development of interactive television services one of the main obstacles. Radio operators have been fully aware of the development of the strategic significance of interactive television services and has been vigorously promoting the integration of industrial chain.

Current mainstream solution for the interactive platform architecture, there are based on traditional radio and television HFC Time Warner Network ISA architecture and IPTV broadband networks based on IP standards, and not yet mature application framework for the next generation of interactive television are trying to absorb a variety of architecture NGOD advantages.

ISA-based HFC network architecture, traditional radio and television solution and compatible with the existing network and business, video downlink broadcast channel by HFC, using DVB Agreement, the encoding format used MEPG-2.

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