Once you have completed the one-time tasks for your local business online marketing plan, you will need to start on the tasks that repeat. These will need to become a regular part of your routine. While some of the repeated tasks are only done every month or even less often, others need to be done daily or a couple of times each week.
The tasks that you will need to do repeatedly in order to build up your online presence and drive as much traffic as possible to your traffic include:
- Article marketing
- Press releases
- Video marketing
- Local SEO
- Natural SEO
- Pay-Per-Click campaigns
- Report generation
- Testing/tracking
- Blogging
- Directory submission
- Adding testimonials
- Web 2.0.
Dealing with Marketing Tasks that Repeat
You can choose to take on these tasks yourself, delegate them to someone who works for you or sub-contract them to a third-party who specializes in such areas. If you hire a specialist, you can have them take on all of the above tasks or just select ones. Most subcontractors who specialize in online marketing give you an la carte option or a package covering all your online marketing needs.
Scheduling the Tasks that Repeat
If you choose to do the online marketing tasks that repeat yourself, you will need to learn strategies for each and plan them into your work week. Regularity with such tasks is vitally important to the success of your marketing plan. Therefore a good idea is to add your repeated tasks to your calendar/planner so that they are done with the frequency that is necessary.
With a little forward planning, scheduling in those tasks that repeat will make marketing your business online run more smoothly.