Opening A Funny Toy To Be Done To Prepare And Recommendations
See the comedy potential huge market for toys
, then you tempted? But in real practice, but also careful planning and meticulous preparation.
1. Market Research
We initially set to open a comedy Toy store Before the local toy market to make a detailed understanding; idea to tell your relatives and friends, let them make plans for you to gain the greatest help; we can select a different age sample of consumers; in the consolidated Based on the analysis before making investment decisions. At the same time to shop according to their own strength to determine the size.
2. Shop of choice
The retail industry's most important is the location. Funny toys into shopping malls in addition to counter sales, to open a distinctive professional comedy Toy store Must be based on the characteristics of products, select the appropriate location, in addition to rent factors into account, the adequacy of target customers is the primary consideration. To select a traffic large lots, more lazy approach is not observed around or near McDonald's, KFC and other fast-food restaurants, shop in shop at the beginning because they are calculated in detail the income level of local population, traffic and other factors, their research and addressing decision-making, can be used as reference for your site, unfortunately, these places are more expensive rent. Open toy store is the most luxurious environment atmosphere, ideal place for a lot of features around the shops, the rent price is a factor which, while they are in helping you to attract potential customers. In short, the characteristics of your toy store about a square kilometer, you may be less than 6,000 customers.
3. Decoration style
Headquarters although you plan to provide a unified decoration, but the actual renovation process, which required detailed planning, multi-comparison, listen to the views of those who have experience, this can save labor, materials, save money, and get satisfactory result. Decorations should pay attention to the following two points: First, with the surrounding environment of co-ordination prominent, with its own characteristics, and second grade with the target group in coordination. Decorations should follow the main design and convenient customer access to clear, effective and comprehensive spatial planning, good mobility arrangements, pay attention to health and safety.
4. Persons employed
Your toy store must be equipped with several Shopping guide, these people have to like the toy industry, if the opening in the tourist areas, the need for some knowledge of foreign languages, to receive foreign customers; to women under the age of 30 is better they are lovely, with affinity, the image of another neat; Shopping guide should be familiar with the toy features; to develop appropriate reward and punishment system to improve their motivation.
5. Store promotion
Feature the toy store to your store stand out in many, it is necessary to striking decoration and advertising, it would be funny toys distinctive difficult to attract consumers. The following are several highly cost-effective way of good publicity for your reference:
(1) store decoration set dynamic, a bright, funny toy shop crane hoisted the flag variety, stores put up roll up door;
(2) make eye-catching in the store front of light boxes, shop around the streets, railway stations, tall buildings, etc. in the production of eye-catching billboards, hanging banners;
(3) the opening ceremony is a very important ceremony, like a baby crying to the world's first tone. Not necessarily a grand opening ceremony, but must be fun, you can at the opening ceremony of the preparation of these programs: funny toys, toy show, toy show, delivering the gifts.
(4) back into the community or in the streets of high traffic where distributed product brochures can also contact the local media (television, newspapers, etc.) for product news features information (news reports do not have to spend costs); do bus body advertising; also into school activities sponsored prizes, to raise awareness and influence.
by: pretty
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