Optimising for social media campaigns

Optimising for social media campaigns

Optimising for social media campaigns

Search engine optimisation is just as important for your off-page campaigns as it is for your on-page ones. Just because the work you are doing is not on your website's pages, it doesn't mean that it shouldn't be in line with your SEO plan. In fact, any work you do online that doesn't fit in with your SEO plan is a little wasted, as it doesn't add to the strength of your optimisation.

This is an area in which many marketing experts fall into error. Many marketers fail to realise how important it is to integrate all the many streams of online marketing. Just as one brick isn't as useful as an entire wall, online marketing campaigns can be much more effective if they work together. This is particularly pertinent when it comes to SEO and your social media campaign.

Using SEO techniques in social media campaigns The techniques to be used when optimising for social media are quite similar to those you should use on your pages, but there are some differences. It is important to be aware of the needs of social media optimisation, and particularly of the different quirks of various social media sites themselves.

One of the most important things to keep in mind is that social media, by its very nature, is social. Most social media sites are completely controlled by their users, meaning that if you fail to please the users, your entire campaign will fail. It's vital to thoroughly research the social media sites you plan to tackle. You can discuss this with us at SearchEngineOptimization.co.uk. Before you mount your campaign, it can be a good idea to spend a few weeks merely observing the site to learn its quirks.

With the touchy nature of social media communities in mind, it's important that your SEO for your social media campaign is subtle. Put too many keywords into your social media content and you won't have to worry about the search engines filtering you out, because the social media users will do it for them.

Another thing to be wary of is being too pushy with links. Most social media users are aware that social media centres are a good source of links. A lot of users are there to obtain links themselves. However, there is a certain code of conduct that will be offended by businesses that are too pushy when it comes to links. The key with any social media campaign is to be gentle, and respect the community.

Don't play pretend A lot of businesses have had their social media campaigns fail because they failed to approach sites properly. Many businesses and marketing experts expected social media sites to be open to manipulation. Their approach involved things like registering a false user name to try to secretly push business objectives. Their approach didn't work. Social media users are fairly savvy and can spot a fake from a mile away, so it's important to be genuine. Be up front if you want your social media campaign to benefit your site's search engine optimisation.

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