Organizational Culture and it relevance for organizational growth

Culture is understood as a set of traditions, customs and beliefs which is shared

by a group of people and which is passed from one generation to another generation. Organizationalculture is a set of values, beliefs, customs, traditions and philosophy of work which is originated by top management and held by the entire human resource of the business organization. Organizational culture is abstract and intangible but can be known by organizations values of work, organizational vision, mission, objectives and philosophy of top management relating to business and work. It can also be learned through observing organizational work environment, organizational policies, procedures, practices and organizational ethics pertaining to business and work.

In globally competitive market quality of market offering and its price have become important to survive and achieve business growth, expansion and diversification. The knowledge of organizational culture can be imparted to new employees by arranging proper orientation programme, by organizing training and development programme for new employees and by implementing mentoring programme. The significance of organizational culture which focuses on higher employee productivity, higher employee satisfaction and higher organizational profitability issummarized as follows:

Higher level of Organizational excellence in organizational productivity and serving customers.

Top notch employee commitment, dedication to work and job satisfaction.

Superior brand value of the organization in the country.

Consistently superior performance and success in achieving organizational objectives of business enterprise.

Higher profitability for the business enterprise and better status and handsome monetary compensation for the employees working in the organization.

The important aspect is the proper communication and understanding of organizational culture by l the entire human resource of the organization.

Organizational Culture and it relevance for organizational growth

By: Prof. Sunil V. Chaudhary

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