Bulk emails hardly ever make it to the inbox of customers. However, when it comes to shopping cart recovery, ecommerce merchants cannot afford to send emails that end up as spam. To recover cart sales, it is essential to include a well crafted and personalized campaign. A personalized recovery message is an essential element of a remarketing campaign. The tone of the message is very important. In addition, the message must be relevant to the product or service. Many ecommerce merchants have found personalized emails an effective way to reduce their shopping cart
abandonment rate.
The first email should include lines such as "Thank you for visiting" and "We noticed you were unable to complete your order and would be glad to be of any assistance." You can follow it up with the assurance that the order can be completed in less than a minute and include a direct link to the shopping cart page. A few lines on the benefits of using your product or service can be added to the email message after the link.
A second follow up email can be sent 24 hours later could begin with a line such as "We aren't sure if you received our previous email and make this our last attempt to contact you." The mail can also include statements like "We would like to remind you that you were unable to complete the order form." "We would be glad to help in any way." This is an effective way to remarket your product or service.
Real time response is essential to recover lost customers. Capturing the name, email and shopping cart contents is necessary to recover sales. Recovering a few lost sales per month can make a big difference to your profit margin, depending on what type of shopping cart recovery platform you work with.