Points Of Cultural Inheritance And Innovation From Luxury Brands

Cultural Inheritance& Innovation now becomes a fashion

, existing in the city renovation and education. Of course, it is also a heat topic in the building of the fashion brand, especially in those luxury brands such as GUCCI, LV, CHANEL, etc. The most reason for why the cultural inheritance becomes so popular is that as the increasing competition of fashion industry, how these luxury brands should do to keep themselves in the top place in the market.

So, what are the brands historical and cultural heritance? Are they those remained from the original which build by the founder? Or the burden occurs during the development of the brand. All these questions are highly focused by the operators of the luxury brands. They are all spending much time in keeping balance of the PAST EXPERIENCE and PRESENT FASHION.

Cultural Heritage is the link between the past and the present

Whats the definition of Cultural Inheritance& Innovation? Karl Lagerfeld has a good saying for its CHANEL, To may the life better by innovating the past shinning point.

The SEO of VIONNET agrees with the point. He require the designers to focus on the unique of the brand name. Setting up the new thought of the existed items after understanding the Brand History is better than developing the new items.

GUCCI will celebrate its 90s birthday in 2012; it will have a museum in Florence. This brand heritage the awesome attitude from the founder Guccio Gucci which is all brand tradition should be connected with the present, and it really did well in both the design of the items and the marketing. The public can find this easily through the latest version of Gucci Bags and other series.

The GUCCI SEO has his understanding of cultural heritage. The reliable heritage is sort of visible, touchable and understandable element existing in each GUCCI item.

by: Eric He

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