Position Yourself As The #1 Expert
"How to Be the #1 Expert in Your Niche" is a program I've been developing with my high level clients
. This is a crucial topic for your business success.
This is a critical area, because being the #1 expert in your industry offers a lot of value. There are several reasons for this.
To start, nobody remembers #2, #3, or #4. So if you aren't #1, people won't pay attention. And if they aren't paying attention, they aren't investing in your highest level programs and services. People can't spend with you if they don't know of you.
You must enter your target market with a clear goal of positioning yourself as the #1 leader in your industry. If your industry is very competitive, you may need to create a new market space that is all your own.
This can be done by the combination of reflecting on your greatest sources of knowledge, and learning, as well as your proprietary system for turning your self reflection into results for your clients.
This is the first, and most crucial step, towards #1 status in your industry.
Another reason it is crucial to be #1 is that people will support you, motivate you, and ally with you to the extent that they see you showing up.
Consider an analogy in sports. If you have a favorite sports team, don't you feel more motivated, excited, and interested when it's clear that your team is playing a high level, and is showing up and giving their best?
Contrast that to a lack-luster game, where they seem tired, out of sorts, or keep missing easy plays. Your interest and enthusiasm for them wanes, even just a little bit, doesn't it?
It's exactly the same in your business.
If your joint venture partners, clients, and support teams see you stepping out in a big way, playing a bold game, and giving your best- they will all be inspired and motivated to support you more.
People are attracted to clarity and focus and confidence.
This is what positioning yourself as #1 gives you: greater clarity, focus, and confidence.
If you have been in business for a while yet, and find yourself combating the feeling that you're just like everyone else, you need to do three things right now:;
1) Decide if you are truly ready and willing to play big
2) Determine how you need to show up if you are willing to play big
3) Step up your clarity, focus, and confidence and actually start making things happen
by: Glenn Dietzel
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