Powerful Combination Yangtze Ming Nuggets Small Appliances - Small Appliances, Market, Business -

China Yangzi Group Overview : China Yangzi Group was established in 1980

, China one of the leading home appliance industry. Was awarded the assets, capital and agriculture, industry, sideline production and other industries and sectors a full range of management rights. Members across the country, including enterprises, research machine 140. Scope of business involves dozens of industry leading products include: automotive, machine tools, plastic injection machines, complete automatic production line refrigerator, motorcycle, refrigerator, air conditioning, plastics, molds, small appliances, clothing, food, beverages and other 38 kinds of series. Which in 1992-1993, China's refrigerator industry in the Yangtze refrigerator ranked No. 2 ranking; in 2004, air-conditioning production and sales above 60 million units, "Yangtze" brand ranking from 40th up to 15th place.

About Jianming Electric Appliance : Fujian, Guangdong Foshan Shunde Ming Electric was established in 1996, is a product development, production and sales of medium-sized household appliances company, its products are multi-functional juicer, food mixer, automatic soybean milk machine, electric pot, luxury cooker, wireless kettle, vacuum cleaners, beauty etc.. Jianming Electric Appliance series of products with fashionable, safe, convenient and practical and well received by consumers trust and praise. Jianming Electric Appliance has been export-oriented business and OEM, have started training, intensive domestic market for years, and has made gratifying achievements.

HC Network : I am very happy to build out with our old friends met, and learned the construction trade, as always, next year the situation in electrical good, as well prepared, did not greatly affect the EU Rohs directive. Also turned on the domestic market and domestic appliances has recently leading group reached the Yangtze, one of cooperation, please have a brief introduction about this?

Zeng Ming : Yes. We officially on August 1 this year, and the Yangtze Group reached a strategic cooperation agreement, the main content of cooperation is that we worked together on "Yangtze" brand small appliances, including soybean milk machine, blender, juicer, electric kettle and other four major categories of products . This cooperation is based on our domestic market potential of small appliances consensus on. While the Yangtze has a strong brand in the domestic influence, we have extraordinary electrical Ming R & D, manufacturing, distribution capabilities, we hope this cooperation can be complementary and mutually beneficial.

Ming Zeng Ming, general manager of electrical

HC Network : The domestic market, quite a mixed bag of small household appliances, is still a lack of influential brands, the partnership's "Yangtze" brand positioning of small appliances like how? How does this market?

Zeng Ming

: Now the domestic home appliances market really is a bit confusing, especially in the low-end market in particular. In order not to annihilation in the Red Sea keen competition, we will "Yangtze" brand small household electrical appliances located in the high-end market, rather than big price war in low-end market, and we take the large chain terminal and commercial super-channels, a number of first-class distribution We are also looking into the distribution business systems. We all know, small appliances, the Philips is undoubtedly the largest and strongest competitor, but also catch up with the object of many domestic enterprises, we hope to pass the "Yangtze" brand influence has rapidly open markets, recognized by consumers and support. Taking full advantage of supporting their own brand of products and services we have years of experience, will establish "Yangtze" small home appliances reputation. The cooperation I think the most important thing is we have continued to do so in the perseverance and determination.

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