Preparing Your Dissertation

Preparing Your Dissertation

Preparing Your Dissertation

Spring is just around the corner which for college students means that it is time to complete all those wonderful papers and dissertations that have been weighing heavy on your mind for the entire year.

Have you gotten the latest data? What kind of research are you including in your paper? Our hopes for you are that in this day and age that you are embracing the use of online polls and surveys and not merely relying on research and factoids those alone are truly things of the past.

Q:

I'm a student from the UK and for my dissertation I'm targeting consumers in the Southeast Asian markets. I need more respondents, particularly those who live or have traveled to Singapore. I'd like to know of a good source where I can find this type of people. Since I'm based in the UK, online resources are preferable.

A:

Try message boards. Since English is widely spoken in Singapore, it won't be impossible for you to find Singaporean forums with English as the default language. Most forums have rules, so make sure to read those first before you post a link to your survey and invite people to take it. Also check if there's a particular sub-forum where you can post your link, or if it's even allowed at all.

Social media might help, too. A new study conducted by the Internet Advertising Bureau UK and Lightspeed Research found that people have higher expectations when it comes to social media, particularly in the area of customer service. One-fourth of respondents who complain via Twitter or Facebook expect a reply within an hour, and 6 percent expect it within 10 minutes. However, if they contact a company about a problem using its website, half are fine with waiting up to a day for a reply, and 27 percent are willing to wait for up to 3 days.

This study of 1,000 British online consumers also determined that 44 percent make brand or product complaints through the company's website, and 36 percent do so by phone call. Over one-fifth still rely on snail mail, a number which surprisingly exceeds those that turn to social media. Though they are the most demanding group in terms of response time, only 8 percent of consumers complained on a forum or Facebook, 2 percent tweeted about their issue, and just 1 percent visited another social media platform to gripe.

Ralph Risk, research marketing director EMEA at Lightspeed Research, stated that while only a small number of individuals use social media to complain, the impact can be greater as there are more people to witness the exchange.

BooRoo also provides a tool that incorporates nicely with any social space and it gives instant results, not just to you, but to the respondents. And in our world of instant gratification, that kind of response rate is engaging!

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