Printed balloons create the marketing message

For marketing teams around the UK balloon printing continues to be a popular choice for gaining public awareness

. Alternative methods of holding the balloon, such a the cup and stick product, allow the "inflated latex egg shape product" to be held up high without using the increasing cost of helium to be added. They create a party atmosphere and link people's thoughts to good and exciting times fitted in around a product launch or an awareness campaign.

Balloon printing used to be rubber stamped on an uninflected latex balloon. After drying, the balloon was ready to be used. More recent printing methods have meant the balloon is inflated and "screen printed" then dried and deflated. A specialised is ink used so that it stretchable after it has dried, in line with the inflation of the balloon. For a quality print, the silk screen method is the best to use. With a choice of colours and designs being made available, it's so easy to go for creative logos designs prints and messages.

Only a couple of companies specialise in making latex ink as it is light and stretchable when for when the balloon inflates without causing damage to the balloon.

Printed balloons were originally used to promote companies, products (especially a new product released to market) and events but more recently their has been a steady increase in consumers personalising balloons for Weddings, Christenings, birthdays and other family get-togethers.

Most balloons have one quarter of balloon printed on. Some go for half the balloon printed on but in fact balloons can be printed on all four sides creating a look that displays a continuous print all round the balloon. Important Occasions, based in the midlands, have been in the entertainment business for the last 7 years and moved into balloon printing inhouse after the companies they used to outsource the work caused backlogs and a lack of business control. Using the best quality balloons made in Columbia, they are able to print onto metallic, crystal, solid and pastel balloons

Order from one of the pre-made templates online, create your own design with the online design software program or simply let Important Occasions know which text you need placing on a balloon. They print balloons in one colour choosing from either white, black, red, green, blue or yellow) and have hundreds of fonts available online. Visit www.importantoccasions.co.uk for more details.

Printed balloons create the marketing message

By: Rick Eson

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