Projector pattern has changed Taiwan Department of brands have sprung up everywhere - Projector - Education Industry
Projector pattern has changed Taiwan Department of brands have sprung up everywhere - Projector - Education Industry
Has always been known for a smooth projector market since last year, began the new changes. This year, the delisting, more frequent adjustments and channel changes, the new brand to enter the Chinese market, there are some familiar brands from the market and had to leave. July, Toshiba Projector out of the Chinese market. Projector in the domestic market, Toshiba has always been more than 10% market share owner. Toshiba withdrew necessarily involve brand re-seating schedule, market share, re-carved.
Relatively speaking, Taiwan has a good brand but there are signs of development. According to authorities DTC survey, fourth quarter of 2008, BenQ Projector over domestic sales up 25% over the same period in 2007, jumped nearly 10% share of the top three domestic.
Although the Education Projectors Increasingly weakened position in the market constantly bad-mouthing the sound of BenQ did the opposite, for the education market, recently launched a continuous series of distinctive and leading function of products, among which short-focus, highlight the main models MP776ST and MP772ST especially noteworthy. For the early years, started with mobile business projectors, and gradually gain a firm foothold in the domestic market, fired the name, until the first half of 2009, the Chinese market for two consecutive quarters crowned as the first of the new division champion, the overall counter-education market has become BenQ Projector Business Unit to further increase market share and growing lead in an important strategic step.
China, according to BenQ Marketing Headquarters projector Huang Zhenyu, said senior product manager, BenQ domestic market segments with the application of innovation strategies and move faster than others, has taken shape in the layout of market differentiation. In addition to the leadership of the future to continue to expand existing strengths, BenQ will also focus on key markets increase investment, especially in industry and education efforts to raise the proportion of the two major markets. This year, BenQ projector several times in the major Tender Projects spoils. Concern to the industry in the popular "cultural information resources sharing" projects, the BenQ projector in Guizhou's winning 3000 NTU standard case.
"Is doing the industry's first systems engineering, product cost alone is not enough. For new Technology Area, all brands are equal competition, BenQ hope and Japanese brands also lead to technology innovation, Low Advantage, and Take Advantage. Through manufacturing, R & D, marketing coordination, to continue the market success. "Huang Zhenyu said. Therefore, LED projector, interactive projection system, such as short-focus projector, BenQ also strive to develop, and capture new market segments. DLP projector
as leader, Optoma Recent performance is impressive. PMA professional advisory body, according to industry statistics, Optoma three consecutive years, ultra-high-speed growth of the industry average. 2008, latest statistics show that Optoma projector business in the global market increased by 15%, Asia-Pacific market grew 49%, while the Chinese market more is nearly double the proportion 98%, high-speed development; although not yet the end of 2009, feedback from the market point of view, Optoma will still continue to rise. September, Optoma released seven new products, from portable to wide, from the short focus to wireless, from engineering to 1080P console machine, shows the full range of Optoma's product strength, also leads the portable, short-focus, widescreen, wireless, high-definition projection trends. Optoma, general manager of China Zhong Yi Liang said: Optoma 2009 in China, the goal is to win in the end to achieve the first three.
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Projector pattern has changed Taiwan Department of brands have sprung up everywhere - Projector - Education Industry