How many times do you make a cup of tea or coffee at the office every day? Standing there waiting for the kettle of water to boil and dropping in the teabag into your mug you are reminded yet again by the logo or message on your mug that this was a gift from one of your suppliers.
Corporate gifts are recognised as one of the best ways to promote your goods or services and unlike some gifts which are left in the drawer or worse still just dropped in the bin; the mug is a practical and often used item. Take a look in any office and the chances are that the mugs in use are gifted. Hardly any office worker has bought a mug in from their home when the chances are that corporate mugs have been handed about.
Even biros and pencils with your logo and contact information have a limited life. A mug is used several times a day every day and is a constant reminder to the user of your business.
Apart from anything else corporate mugs are very cost efficient and unlike an all expenses day out your business will never be overlooked as there is a constant reminder of you and your services. There was a time many years ago when the corporate day out was a common event. One of the attractions of this was the tax relief element to this day out. Unfortunately this is no longer the case and particularly with companies owned by shareholders, the practice is frowned upon.
Corporate mugs are one of those gifts that do not break the bank and are a very useful advertising media. Judging the value of advertising is one of the most difficult things to do for someone with a small business. There are always people trying to sell advertising whether it is the local press or radio. One of the curses of advertising is that as soon as your advert appears in a trade journal the first few calls you receive are from rival trade journals all trying to persuade you that they are a better place for your advert.
An advertisement in the paper or trade magazine is always a short sharp reminder of your services but as the saying goes, that paper is tomorrow's fish and chips wrapper. The mug will last a great deal longer.
The mug starts off like a blank canvas for an artist. On this space you are able to print whatever you want with up to half a dozen colours. Your message can be printed outside and even inside the mug as well as on the handle. Designing the finished product can be an amusing few hours for you and your staff as well as exercising their brains.