You need to understand that people go for simple things because they don't like too many complications. The same rule applies when it comes to business marketing. If you try to get smart and play with the minds of your customers there are chances that will never buy your products because they know that you are only fooling them. Small business owners who are in the initial stages of business need something effective and cheap that would allow them to publicize their company and there is nothing better than promotional pens when it comes to promoting your business.
The idea of promotional pens is not new and therefore you can rely on this marketing strategy. Promotional pens were given to people more than a century ago and the trend is still alive. However, you still need to make sure that these promotional pens work for your business the way you want them to work. Hence, always make sure that you see the final product before you actually distribute it to the customers who will decide the future of your business.
If you have a low marketing budget you can go for simple ball point pens because they are made up of plastic and work on spring action from within. However, you need to ensure that the outer plastic is of good quality. Always remember that the pen you are gifting to your customers speaks about the quality and status of your business. Think of you as a customer who will receive the same pen and see if you really think this is the best one. If you don't like the design of the pen you can always go back to the dealer and ask him to show some better designs.
Once you have selected the designs you can ask the supplier to your company logo and name printed on the pen. You can see the sample of how the pen will look after logo printing and when you are thoroughly satisfied you can gift these pens to all your loyal and new customers as a token of appreciation. The reason pen is better than any other promotional products is because it is cheaper, mobile and your brand logo is always before the eyes of the user and therefore it increases brand visibility.
Promotional Pens can promote your business in a way that is beneficial and you could see instant results.