Negative reputation can play spoilsport for your business.
This is increasingly true in todays context, with a lot of potential customers doing research about a company online before buying their products.
Eight out of ten customers will search for your companys name online in Google or any other major search engine before buying your product or service.
This situation makes it extremely easy for competitors to write fake negative reviews about your business and try to stop you from getting new customers.
You can protect your business from negative comments online by using the following steps:
1. Get a website for your business this will help you from being mis-represented online.
2. Register your business name online in business networking and social networking sites like Linkedin, Twitter, Facebook and ZoomInfo this will create more positive results in your search pages.
3. Encourage your happy customers to post positive experiences theyve had with your company online this will overshadow negative fake comments, if any.
4. Create a blog for your business, and constantly write topics on this blog. This will create a communication channel with existing and potential customers and iron out reputation issues, if any.
5. Create Google Alerts for your brand name, business name or executives name and locate negative information and suppress it as and when it is created.
6. Create profiles in Youtube and Flickr and constantly upload videos / images. Most often, users tend to think video and image content is more legitimate and this helps in bolstering sign up rates.
All of these techniques when used will help you protect your business online reputation and help shorten the sales cycle.
It is important while performing these tasks that expert help is taken when the situation goes out of hand.
Performing excessive positive comments or falsifying customer testimonials may create more of a negative impact than a positive one.