Puma Global Devaluation Africa Football Equipment

The international cooperation projects that known as "Play for Life"

, will of to enhance soccer football fans and the public on habitat and the types of awareness. In order to support the 2010 International Year of Biodiversity, including the football matches will be held in this month in Angola for the African Nations Cup and World Cup 2010 warm-international friendly against South Africa. As 12 the title sponsor of the African soccer team, combined with their innovative moves in Africa, PUMA United Nations Environment Programme to help promote this work as the only designated brand.

International Year of Biodiversity is the United Nations launched a global program in 2010 to help raise awareness of the awareness of the importance of biological diversity, to encourage the world to act together to protect the plants and animals and their living environment. "Play for Life" activities focused on Africa, the continent in the biological diversity of particular significance, it has the world's five most important wild areas, and the three of them: the Congo Basin, Miombo-Mopane woodlands, and tropical South Africa prairie. There are 35 biodiversity hotspots in the nine also in Africa, while they are also the most abundant animal and plant resources on earth and the largest regional threats.

Today in Nairobi, Kenya "Play for Life" press conference, PUMA announced their main fund-raising approach is to design the world's first revolutionary "African continent football equipment"- Africa Unity Kit, PUMA will be sponsored by 12 African national soccer team will wear this equipment. The team including World Cup qualifying and determined to win the African Nations Cup in Ghana, Cameroon, C?te d'Ivoire and Algeria, and the African Nations Cup hosts Angola and Egypt, Mozambique, Togo and Tunisia national team also missed the South Africa World Cup of Senegal, Morocco and Namibia team.

Competition during the 2010 football all eyes will be focused on Africa, Africa Unity Kit will be issued a global declaration persuasive. By supporting the Africa Unity Kit, African teams will not only unite a strong contingent of world football, will also raise awareness of the importance of awareness of environmental issues. PUMA will be fitted with fans to get from the generic sales profits to finance Africa's biological diversity projects, especially those of African endangered species such as lions, elephants, gorillas, and Desert Fox.

In the conference, surrounded by his entourage captain Samuel Eto'o of Cameroon, commented: "The new Africa Unity Kit inspired me and my teammates. Put on a continent to build all the power of T-shirt We are very proud because we can help to such an important cause of honor. Support the Africa Unity Kit also sends a positive message that we will unite to help life on behalf of a continent and the planet."

by: sunny lavigne

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