Qian Niu Gensheng Of Intention And Technique
Only mention Niu Gensheng Name, the Chinese dairy industry
, the jungle will have numerous pairs of ears erected, this time, the Mengniu Of when the family have to say?
Familiar with Mengniu's people said, Niu Gensheng interpretation of a legend of the rapid development of Chinese enterprises, while in the mixed and capital wealth to exact revenge story, Niu Gensheng personal charm time and time again be rendered and pushed higher and higher.
No one would deliberately to exaggerate the flat, the job market seven years ago are still looking for work in Hohhot middle-aged, caused by the former owner Erie Company denied the military power, the road of life has since then started unpredictable.
Who can think of, a "copy of a Yili" program in Niu Gensheng short-term "abjection" quietly after the start.
The art of managing people "Small victory with wisdom, victory by Germany"
Erie to copy a simple and seems to need two things, first is money, followed by the people, precisely, is Dairy Professionals.
The latter, Niu Gensheng I should be counted, even though the original 40-year-old Niu Gensheng not in the talent market will sell yourself, but when it comes to qualifications in the dairy industry, Niu Gensheng quite unashamedly. "I've been dry for 27 years in this business, and cattle 5 years, 16 years in Erie, Mengniu was founded 6 years."
But alone Niu Gensheng a person's qualifications, how can prop up such a huge Mengniu? Niu Gensheng the most exciting story is the story of his management people.
"Small victory with wisdom, victory by Germany", which is often hung in Niu Gensheng mouth the words, because "Germany" is the best tool for uniform people. "Want to win two or three rounds, winning three to five years, a little intelligence on the line; order to win a lifetime, there is no 'German business' absolutely not." Niu Gensheng
had been forced to leave Erie, Mengniu was established to sell the stock when the Erie, the brother of the original will follow Niu Gensheng with defected to the Niu Gensheng's own. It is understood that these people are: Erie, Yang Wenjun, general manager of the original liquid milk, the former chief engineer Qiulian Jun Erie, Erie Division, the former general manager of Sun Yubin frozen, Erie, general manager of the original advertising plan Sun Xian-hong .
Niu Gensheng erected in Mengniu Helingeer the banner of reason for this appeal, which Niu Gensheng of "De-business" has the most direct link.
Working in Ely, because of outstanding performance, companies have incentives Niu Gensheng sum of money, let him buy a good car, but use the money to buy a cow has four Bread Cars, this makes people directly with a car coming the Department; according to people close to Niu Gensheng introduction, when Niu Gensheng had also own 1.08 million yuan annual income will be distributed to everyone. Niu Gensheng
This is a psychological expectation for men, this is expected to let them know, as long as Niu Gensheng to success, Niu Gensheng would never mean to conquer the world together with their subordinates. It is also expected because of this, the old men who will not hesitate to cast his command.
In the interview, Niu Gensheng also described a five years ago, "Let the car" story. In 2000, the government incentives Helingeer Ling Zhi Niu Gensheng a car, worth 1.04 million at a time when more than Niu Gensheng large-year-old vice chairman of the award is a Jetta. However, at this time Niu Gensheng do not intend to enjoy the luxury cars, but the proposed transfer and the Vice Chairman.
Transfer, the Niu Gensheng will drive the daughter did not understand as a father, in a very long period of time in a skeptical tone, asked Niu Gensheng: "This car is not really to the Deng uncle? "
This is Niu Gensheng the pursuit of "," Niu Gensheng want this behavior to send a message to the people, "Niu Gensheng to do business not for personal profit and pleasure." According to Niu Gensheng
introduced in the material, the conditions of their own deputies to be worse than the side. "Our secretary of the sitting vice president are still two Mercedes-Benz 350, my take is that Ling Zhi vice 430, mine is sitting vice president of Volvo, and I was a small displacement of the Audi. "
Human nature is complex and people even more difficult to guess, but Niu Gensheng able to freely manage people, this may be due to Niu Gensheng "virtuous example," criterion. Sacrifice, the sake of others, sound like the words of false praise, but Niu Gensheng did.
2005 1 12, Niu Gensheng again to their own "de Commerce" play to the extreme, announced its dividend for 51% of personal income donated to "Old Niu Foundation", 49% of the retained personal disposable ; in his later years, donated all of their shares, "ox Foundation", this part of the voting shares granted to the Group Chairman of its successor, his family can not inherit the equity, each only receive no less than Beijing, Shanghai and Guangzhou, the average monthly salary cost of living.
This, in the interview, I asked Niu Gensheng, many people do not want to own something original for himself some cases, why should the originally cleared the wealth of their own, can you ideal is to create a utopia it?
Niu Gensheng The answer is that old-fashioned words: victory by Germany.
In the Mengniu plant's visit, his entourage was not pointing to a piece of fruit surrounded Lin tells us: Every autumn, when there are many kinds of fruit here, but no one Mengniu were free to pick ... ... This is perhaps the Niu Gensheng Mengniu were on a caution: do not belong Do not go get your own stuff.
Qian Niu Gensheng Of Intention And Technique
By: frbiz2@163.com
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