Realizing The Importance Of Mobile In Business
People want to be heard
People want to be heard. Any business owner knows how important it is to communicate with his customers. They want to voice their opinions, questions and complaints. Engaging customers is easier than ever in today's world of mobile technology. Here, people are using their mobile devices to do a lot of things. And one of the things that they want to do is stay in touch with the businesses that matter to them. Businesses today needed to make it possible for their customers to communicate with them through their mobile devices.
There are some basic things that your customers want. Being informed is one of the primary things that they desire. Engaging customers is about a long-term strategy, not a single campaign. Customers want to be empowered consumers with access to the best product offerings and pricing. When they feel that you, the corporation, communicate honestly and provide real value to them, they will be more loyal to you. However, if they feel that you are just trying to make a sale or meet a quota, they will easily brush you off and move to another business that cares.
It takes time to develop relationships with your consumers. It's up to you to keep the ball rolling and keep them coming back to you. Some customers may appear interested and then forget about you. Other customers will visit your website or store one time, even purchase something and then disappear. It is a priority for companies not only to keep customers satisfied but also to ensure that they remain loyal and keep coming back.
More and more people are using their mobile devices to communicate with others. People carry their mobile devices with them wherever they go and they like to be able to stay in touch most of the time. This convenience and satisfaction is what people are looking for. In fact, one study explained that people aren't even using email as much, as they are texting more often and using their mobile devices to stay in touch with others. Consumers want the on-the-go communication and the more you, as a business, can engage your customers through this means, the more effective and productive your company will be.
More often than naught, the mobile channel almost seems to be an afterthought, rather than the first means of engaging customers. It's often tacked onto the end of other business channels and thus loses its effectiveness.
There are a few reasons why this may be happening. First of all, it's still a fairly new market. Because smaller companies operate on a smaller income, they have waited to see if the mobile market will actually be effective. It's been proven more than once. People want to use their mobile devices to do as much as possible - games, social networking, banking, shopping, emails, GPS navigation, news, and more. The more that is available, the more people will use them.
Secondly, many companies are not sure how to get into the mobile market, and in particular to extend mobile applications which have become extremely popular with consumers. They know they should, but they don't know how. As with anything else, however, it's do or die. If people want to do their banking through their mobile app and their bank doesn't support it, they may even go as far as opening a secondary account and possibly even switch banks. Sounds harsh, but it's how people react. They want what's easiest and quickest.
Last, many companies are under the misconception that building and launching mobile applications requires extensive budgets and resources. Sure, it can be pricey, if you choose to create different applications per each device with a separate effort in order to be compatible with the proliferation of devices and standards in the market. However, there are now mobile application development platforms available that will allow you to deploy more than one app and give you cross-platform portability at an 80% overall cost savings. In addition, the mobile applications platform can also give you the ability to develop, run and manage your apps in-house.
Your customers are waiting. They want to know they are heard and can communicate with you regularly. It may mean some changes for you and your company, but more satisfied customers means greater growth for your corporation.
by: Tomer Harel
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