Research Shows New Dos and Don'ts of Fundraising

[3] Boosting donor retention rate even by 10% can dramatically increase the lifetime value of a nonprofit's donor base

. See Boosting Donor Retention Yields Big Returns published by Sumac Research, August 2010.

Research Shows New Dos and Don'ts of Fundraising

By: Jenny Henry

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Research Shows New Dos and Don'ts of Fundraising

[3] Boosting donor retention rate even by 10% can dramatically increase the lifetime value of a nonprofit's donor base

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