This is pretty basic stuff but I'll list the basic on-page SEO factors below:
* Title
* Description
* Keywords
* H1 tag
* H2 tag
* H3 tag
* Bold
* Italics
* LSI (Latent Semantic Indexing)
On-page SEO
These on-page SEO factors are all components of the html source code behind the web page and have an impact on how the search engines evaluate the relevance of your site on a per page basis. Here they are with some expanded explanation:
1. Title tag-Make sure your keyword or keyword phrase is in the title tag. Usually 60-65 characters maximum, this is the title that shows up in the search results and you have a limited amount of space to both please the search engines and persuade visitors to click on your page.
2. Description-Again you'll need to have your keyword phrase in the description at least once and even better if you can naturally sprinkle it throughout the description in different sequences. Keep your description to 160 characters.
3. Keywords-Even though many in the online world have discounted the use of the keyword meta tag since Google reported they would put less emphasis on keywords, I continue to utilize keywords. Somewhere between 5 and 15 keywords is fine and who knows when Google might change their minds and decide to start liking keywords again. It's easy to do when setting up your blog and then you don't have to revisit the meta tag coding if things do change.
4. H1 tag-The H1, or header1, tag is a design element and is usually the largest font size on the page. Make sure your keyword phrase is contained in an H1 tag.
5. H2 & H3 tags-More header tags usually descending in font size. Try to get your keyword phrase or a portion of it in these header tags.
6. Bold & Italics-Bolding and italicizing your keyword phrase is a positive in the eyes of the search engines. (they don't really have eyes)
7. LSI-Latent Semantic Indexing is a kind of nebulous ranking factor but it basically refers to terms considered to be related to your keywords. Algorythms judge content based not only on the keyword phrase but also related terms that are expected to be in close proximity to the keyword phrase.
Remember, the search engines are looking to index the most relevant content for their readers.