Search Engine Marketing Sydney Google Paid Search Engine Marketing Part 1

There are many type of search engine marketing in this section I will discuss

Google paid search marketing - PPC Pay Per Click

This is the most common type of search engine marketing and widely known. For marketing purpose and products naming different search engine call it differently i.e. Google call it adwords. The ad normally appears as a sponsored links on the search result. The ad will appear on the top of search result or on the right sites labeled as sponsored links. The ad may contain main keywords with small description below it.

Campaign settings:

This section control the setting of your ad such as General (Campaign #1), Locations and languages, Networks and devices, Bidding and budget, Position preference, delivery method (advanced), Ad extensions and you can also use advanced setting. Such as: Schedule: Start date, end date, ad scheduling, Ad delivery: Ad rotation, frequency capping, Demographic bidding

Location control:

The ad can be controlled to be viewed within specific geographic area such as Sydney, Melbourne or Brisbane or NSW or Australia wide. Other countries can be also selected depending on the ad requirements.

Cost control:

If you are using Google then you can allocate the budget per month. Or per day as required. The prices are different from keyword to keywords and ranges from 1Cent to 100 dollars per click depending on the competition.

Network control:

With Google the account holder can also select the network and you can select

managed placements , or automated placements. The network is the websites that your ad will appear on and it consists of Google search such as Goolgle.com, Google.com.au and so on. Also the network covers a list of search partners and many high traffic websites such as directories, including hot frog, online magazine and other high traffic website such as

about.com

allprivatelinks.com

bizparade.com.au

blueseek.com

digitalpoint.com

doshdosh.com

encyclopedia.com

ezinearticles.com

factoidz.com

gumtree.com.au

hectic.com

leighrss.com

mail.google.com

search.com

searchengineresultpage.info

statcounter.com

sydney100.com

thestudent.com.au

truelocal.com.au

zpages.com.au

So far I have covered Campaign settings in part 2 of this article I will cover keyword control, opportunity, reporting and belling so stay tune for part 2.

by: Sarge

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